Health Star Rating success as Uncle Toby’s improves recipes

News that Uncle Toby’s has made its recipes healthier to receive a better Health Star Rating has been welcomed by Minister for Rural Health Fiona Nash.

Page last updated: 14 October 2015

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13 October 2015

News that Uncle Toby’s has made its recipes healthier to receive a better Health Star Rating has been welcomed by Minister for Rural Health Fiona Nash.

Minister Nash said Uncle Toby’s, owned by Nestle, had become the second major company this week to announce changes to recipes to score better Health Star Ratings.

The Health Star Rating System displays stars on a product to allow consumers to compare the healthiness or otherwise of products in the same category at a glance.

“It’s great to see food companies making recipes healthier as a result of the voluntary Health Star Rating system,” Minister Nash said.

“Companies obviously think a better Health Star Rating means more sales. We’ve given companies an incentive to make their recipes healthier and we’re seeing the results. Across its 10 bars, the company has reduced salt by 63 per cent, sugar by 32 per cent and fat by 16 per cent.

“This is expected to boost the Health Star Rating of the product range from two to four stars. Uncle Toby’s has also doubled the fibre content across its yoghurt range.

“One of the aims of the voluntary Health Star Rating System is to encourage companies to make recipes healthier and gain a better Health Star Rating.

“Governments shouldn’t force people to eat healthy foods, but we can give them the tools to make healthy choices and that is what we are doing with the Health Star Rating System.

“There are now more than 1,500 products carrying Health Star Ratings on their packaging and some 54 companies have adopted the system.”

Phase 2 of the education campaign ran from June to August and used print, online and out-of-home advertising to continue to raise consumer awareness of the HSR system, and visually reinforce the campaign message of comparing similar packaged products.

Recent surveys have shown 47 per cent of people are highly likely to use the HSR on a regular basis, up from 40 per cent in April 2015. Of those who have seen any of the advertising, 37 per cent state they have used the HSR in store, and 30 per cent have tried to eat healthier foods.

Media contact: Les White 0409 805 122

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