Australia continues to lead world on anti-smoking

Australia’s world-leading role in reducing smoking rates continues as the latest phase of the National Tobacco Campaign launches on Sunday 31 May – World No Tobacco Day.

Page last updated: 31 May 2015

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The Coalition Government advertising campaign targets all smokers, particularly Aboriginal and Torres Strait Islanders, people from culturally and linguistically diverse backgrounds, rural and remote communities as well as pregnant women and their partners.

Assistant Minister for Health Senator Fiona Nash said smoking continues to be the single largest preventable cause of premature death and disease in Australia, costing an average $31.5 billion a year in social (including health) and economic costs.

“Daily smoking rates are at their lowest ever - 12.8 per cent for people 14 years or older down from 17.5 per cent in 2004,” Minister Nash said.

“However, smoking continues to be an issue amongst certain groups, such as the 42 per cent of Indigenous Australian adults who are daily smokers.”

Advertisements include a smoker running out of breath; a smoker coughing up blood, an ad aimed at pregnant women and their partners, and an ad aimed at encouraging indigenous Australians to “break the chain” and quit.

“The Coalition Government has made a point of reaching audiences living in regional and remote areas and we will also use Facebook and Twitter,” Minister Nash said.

“The fact we are also using print, TV and digital channels means a large cross section of Australians will see the campaign. These ads are very effective at discouraging people from smoking or encouraging them to quit.”

The campaign will run nationally until the end of June across TV, print, radio, digital and outdoor channels.

The Coalition Government has committed to reduce the rate to 10 per cent by 2018, and to halve it for Aboriginal and Torres Strait Islander smokers in the same period. One tool will be the recently announced, redesigned Tackling Indigenous Smoking Programme.

National Tobacco Campaign materials including the new ads and useful information on how to quit smoking can be viewed on

The My QuitBuddy, and Quit for You, Quit for Two apps can also help smokers quit.

Media contact: Les White 0409 805 122

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