Tobacco Plain Packaging - Your Guide: Supplement - Non-Cigarette Tobacco Products

This booklet can be used as a guide to help you identify some of the key plain packaging and graphic health warning requirements for non-cigarette tobacco products, such as cigars and shisha/waterpipe tobacco.

Page last updated: 05 February 2015

This document is to be used as a guide only and should not be relied upon as a source of legal advice. It is not a complete summary of the tobacco plain packaging and health warning requirements. You should obtain your own professional and legal advice in relation to the tobacco plain packaging and health warning requirements. All information in this publication is correct as at September 2014.


Image of the front cover of the booklet, titled Tobacco Plain Packaging Your Guide - Supplement: Non-Cigarette Tobacco Products

ISBN: 978-1-74186-147-1
Online ISBN: 987-1-74186-148-8

Copyright Notice:
The content in this publication is copyright. Apart from any use as permitted under the Copyright Act 1968, no part may be reproduced by any process without proper written permission from the Commonwealth.

Disclaimer

This booklet does not illustrate or itemise all of the plain packaging and health warning requirements. The requirements not itemised or displayed in this booklet are not any less important or significant than those that are displayed or itemised.

The booklet does not provide legal advice and is not to be relied upon as a source of legal advice. It is provided as a general guide only and is not intended to be comprehensive, covering all of the requirements of the relevant legislation and regulations. Due to formatting space and design constraints, images displayed in this booklet are not to scale and are only intended to provide general guidance to tobacco suppliers. As such any person reading this booklet should rely upon their own judgement and make their own inquiries including seeking relevant professional advice.

All manufacturers, packagers and suppliers of tobacco products should ensure they understand all of the requirements in the Tobacco Plain Packaging Act 2011, the Tobacco Plain Packaging Regulations 2011, and the Competition and Consumer (Tobacco) Information Standard 2011.

Nothing in this booklet should be taken in any way to replace provisions of the Tobacco Plain Packaging Act 2011, the Tobacco Plain Packaging Regulations 2011, and the Competition and Consumer (Tobacco) Information Standard 2011.

Throughout this booklet, the Tobacco Plain Packaging Act 2011 is referred to as ‘the Act’, the Tobacco Plain Packaging Regulations 2011 as ‘the Regulations’, and the Competition and Consumer (Tobacco) Information Standard 2011 as ‘the Standard’.

For the complete plain packaging and new health warning requirements, refer to the legislation.

Links are below:
Tobacco Plain Packaging
Tobacco Plain Packaging Act 2011

Tobacco Plain Packaging Regulations 2011

Tobacco Health Warnings
Competition and Consumer (Tobacco) Information Standard 2011

Contents

Purpose of the Booklet
Important Information on Your Obligations
Loose Leaf Tobacco
Loose Leaf Tobacco Pouch – Back
Loose Leaf Tobacco Tin (Small Cylinder) - Front
Requirements for cigars
Cigar
Cigar Tubes
Cigar bag – front
Cigar bag – back
Cigar box – front
Cigar tin (square) – front
Shisha/Waterpipe Tobacco Products
Shisha/Waterpipe Tobacco in Foil – Front
Shisha/Waterpipe Tobacco in Foil – Back
Shisha/Waterpipe Tobacco Box – Front
Shisha/Waterpipe Tobacco Box – Back
Shisha/Waterpipe Tobacco Tin (Large Cylinder) – Front
Important Notes
Shisha/waterpipe tobacco product packaging
Other shisha/waterpipe tobacco product packaging formats not displayed in this booklet
Use of adhesive labels on non-cigarette tobacco product retail packaging
Rotation of health warnings
Further Information
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Purpose of the Booklet

This booklet can be used as a guide to help you identify some of the key plain packaging and graphic health warning requirements for non-cigarette tobacco products.

This booklet supplements the Tobacco Plain Packaging – Your Guide and is intended to be used in conjunction with it and other materials such as the Frequently Asked Questions for Cigars and Shisha and Molasses Tobacco Products. All of these resources are available from the Department of Health's Tobacco Plain Packaging page. The material at this website is available in several languages.

The illustrations in this booklet are a visual guide of what plain packaging and the health warnings may look like for different non-cigarette tobacco products and packaging formats; however, there may be alternative packaging formats available for some tobacco products.

This booklet has been provided by the Australian Government as a guide only.

Important Information on Your Obligations

Since 1 December 2012, all tobacco products sold, offered for sale, or otherwise supplied in Australia must be in plain packaging and labelled with the updated and expanded health warnings.

Manufacturers/importers/suppliers of tobacco products intended for sale in Australia need to make arrangements for compliant retail packaging in accordance with the Act and Regulations. Tobacco products that are imported in non-compliant packaging will need to be repackaged into compliant retail packaging before being sold, offered for sale or otherwise supplied (whether by wholesale or retail sale) in Australia.

The tobacco plain packaging requirements apply to any supply of tobacco products in Australia – not just a retail sale.

Retail packaging for all tobacco products should be purpose-made to comply with the plain packaging requirements. It is not permitted to cover non-compliant packaging of non-cigarette tobacco products with adhesive material in the required drab dark brown colour (‘overstickering’). Although ‘overstickering’ is not allowed as a way of complying with plain packaging, adhesive labels or bands may be used in limited circumstances (refer to further information on use of adhesive labels for non-cigarette tobacco product packaging).

Any person who buys, offers for sale, sells or otherwise supplies tobacco products in Australia which do not comply with the Act or the Regulations may face significant criminal or civil penalties. As at June 2014, the maximum penalty for a fault-based criminal offence under the Act is 2,000 penalty units or $340,000 for an individual, and 10,000 penalty units or $1.7 million for a corporation.

Separate penalties of up to $220,000 for an individual, and $1.1 million for a corporation apply for breaches of the health warning requirements set out in the Standard.

Manufacturers/importers/suppliers should also ensure they are aware of other legislative requirements for packaging of products intended for sale in Australia, such as the National Measurement Act 1960, the National Trade Measurement Regulations 2009, the Commerce (Trade Descriptions) Act 1905, and the Commerce (Imports) Regulations 1940.
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Loose Leaf Tobacco

Loose Leaf Tobacco Pouch – Back


‘Rolling’ or ‘roll-your-own’ (RYO) tobacco, pipe tobacco and shisha/waterpipe tobacco.
Image of the back of a loose leaf tobacco pouch, partially opened to show the information message under the flap. Arrows indicate additional information about each requirement (as detailed in text below).

Text version of image
Pouch format and surfaces:
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or the colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Re-sealable tab:
  • must be Pantone 448C, or black, or transparent and not coloured
  • must not obscure legislative requirements, including the health warning
Warning statement, graphic and explanatory message: (partially obscured)
  • cover at least 75% of the back surface
  • extend to the top and side edges of the back surface
  • join without space between them
Information message: (partially obscured)
  • must be at least 80mm by 25mm
  • in the centre of the underside of the flap, or in the centre of the surface under the flap as close as possible to the top edge of the sealed inner pouch
  • black text, in specified font, size, capitalisation and weighting, on yellow background
Measurement mark: “50g”
  • no larger than required font size
  • in Pantone Cool Gray 2C
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Other markings:
  • name and address, country of manufacture, contact number, alphanumeric code
  • in Lucida Sans font
  • no larger than 10 points in size
  • in specified colours
NOTE: For pouches, the underside flap, i.e. the surface that is not in contact with tobacco, is considered an outer surface and must be Pantone 448C (a drab dark brown).

NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels.
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Loose Leaf Tobacco Tin (Small Cylinder) - Front

‘Rolling’ or ‘roll-your-own’ (RYO) tobacco, pipe tobacco and shisha/waterpipe tobacco.
Image of the front of a small round loose leaf tobacco tin. Arrows indicate additional information about requirements (as detailed in text below).

Text version of image
Tin format and surfaces:
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or the colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Warning statement and graphic: “Smoking causes peripheral vascular disease” and image of foot with gangrene Brand and variant name:
  • in same orientation as, and not above health warning
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Measurement mark: “50g”
  • no larger than required font size
  • in Pantone Cool Grey 2C
Other markings:
  • name and address, country of manufacture, contact number, alphanumeric code
  • marks must meet the specifications on number, colour, font, size and position
NOTE: Health warning size and layout requirements differ for loose tobacco and/or shisha/waterpipe tobacco in square or rectangular containers and for large cylindrical packaging that has a height of at least 41mm. Link to example of a large cylinder.
Further information on the health warning requirements for these types of containers is detailed in the Standard.

NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels.
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Requirements for cigars

Cigar


Image of a cigar showing cigar band, in a transparent wrapper. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Cigar band:
  • a single band may appear on a cigar
  • colour is Pantone 448C (a drab dark brown)
Permitted marks:
  • brand and variant name, country of manufacture, alphanumeric code, and covert marks
  • must meet the specifications on number, colour, font, size and position
Wrapper:
  • must be transparent
  • not coloured, marked, textured or embellished in any way
  • no trade mark or any other marks other than as permitted by the Regulations
Tear strip:
  • must be either entirely black, or entirely transparent and not coloured
  • form a single continuous straight line of constant width, not wider than 3 mm, around the circumference
  • transparent tear strip may include a single solid black line not more than 15 mm long indicating where the tear strip begins
NOTE: Non-compliant (branded) cigar band(s) must be removed or covered with a single compliant adhesive band. If a plain packaged band covers a non-compliant band or bands, it must:
  • completely cover the non-compliant band(s), and
  • be firmly fastened to, and not be easily removable from, the band it covers.
NOTE: Hand written labels are not permitted.

NOTE: Single sale cigars must be packaged into compliant retail packaging prior to selling, offering for sale or otherwise supplying the product.
  • A cigar can be viewed either without packaging (‘naked’) or in plain packaging (including a compliant band).
  • However the cigar must be placed into compliant packaging, displaying a health warning, before sale.
    • The cigar must be covered by at least one layer of retail packaging that is not a plastic or other wrapper.
    • The cigar may be inserted into a compliant cigar bag, cigar tube or other packaging that is compliant with the Act, Regulations and Standard.
The supply of branded cigars and/or branded cigar tubes placed into compliant plain packaged cigar bags or other compliant packaging is not permitted.
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Cigar Tubes


Images of the front and back of a cigar tube showing plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Tube format:
  • cylindrical and rigid
  • may have one or both ends tapered or rounded
  • no embellishments
Tube surfaces:
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or colour of the packaging material in its natural state
  • matt finish
Opening of the cigar tube:
  • must be at least 15 mm in diameter
Other markings:
  • brand and variant name, name and address, country of manufacture, contact number, alphanumeric code, barcode
  • must meet the specifications on number, colour, font, size and position
Health warning: Warning Statement “Cigar smoking damages your teeth and gums”
  • must be one of five cigar-specific warning statements
  • cover at least 95% of the total length
  • extend to at least 60% of the circumference
  • can be broken when the tube is opened
Measurement mark: “1”
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
NOTE: Transparent/clear plastic tubes and bare metal tubes are not permitted.

NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Health warnings
Link to further information on the requirements of adhesive labels. Handwritten labels are not permitted.

NOTE: rotation of graphic health warnings. If a retailer/person places a cigar/s into retail packaging, including repackaging into compliant packaging, the onus is then on that retailer/person to ensure that the cigar is placed into packaging that contains a correct cigar health warning and to ensure that rotation requirements are met. Link to further information on the requirements for rotation of graphic health warnings.
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Cigar bag – front

For use in the supply of cigars to customers, such as resealable/press-seal bags
Images of the front of a cigar bag showing plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).

Text version of image
Bag format and surfaces:
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or the colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Minimum size requirements:
  • largest dimension of packaging must be at least 85mm
  • second largest dimension must be at least 55mm
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may only appear once on each of the front and back outer surfaces
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may appear on no more than 2 surfaces
Warning statement and graphic: “Cigar smoking damages your teeth and gums”
  • must be one of five cigar-specific graphic health warnings
  • cover at least 75% of the front surface
  • extend to the top and side edges of the front surface
  • join without space between them
  • in Helvetica font
‘Quitline’ logo:
  • appears on the front of the cigar bag as part of the graphic
  • must be partially transparent to allow the graphic to be seen underneath it
NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels. Handwritten labels are not permitted.
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Cigar bag – back


Image of the back of a cigar bag showing plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may only appear once on each of the front and back outer surfaces
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may appear on no more than 2 surfaces
Other markings:
  • name and address, country of manufacture, contact number, alphanumeric code
  • in Lucida Sans font
  • no larger than 10 points in size
  • in specified colours
  • may only appear once
Bar code:
  • rectangular
  • black and white, or Pantone 448C and white
  • may appear only once
Warning statement and explanatory message: “Cigar smoking damages your teeth and gums”
  • must be one of five cigar-specific graphic health warnings
  • cover at least 75% of the back surface
  • extend to the top and side edges of the back surface
  • join without space between them
  • in Helvetica font
  • must be from the same health warning as displayed on the front of the bag
NOTE: rotation of graphic health warnings. If a retailer/person places a cigar/s into retail packaging, including repackaging into compliant packaging, the onus is then on that retailer/person to ensure that the cigar is placed into packaging that contains a correct cigar health warning and to ensure that rotation requirements are met. Link to further information on the requirements for rotation of graphic health warnings.
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Cigar box – front


Image of the front of a cigar box showing plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Box format and surfaces (including hinges and clasps):
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Brand and variant name:
  • in same orientation as health warning
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Other markings:
  • name and address, country of manufacture, contact number, alphanumeric code, barcode
  • must meet the specifications on number, colour, font, size and position
Graphic and warning statement: “Cigar smoking damages your teeth and gums”
  • must be one of five cigar-specific graphic health warnings
  • cover at least 75% of the front surface
  • except for a large cigar package with a front surface area of 250cm2 or more, in which case the health warning must cover at least 188cm2
NOTE: Cigar boxes, tin or bags should be purpose-made to comply with the tobacco plain packaging requirements. Wrapping or covering boxes or tins in ‘drab dark brown’ paper or adhesive labels (‘overstickering’) is not permitted.

NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels. Handwritten labels are not permitted.

NOTE: rotation of graphic health warnings. If a retailer/person places a cigar/s into retail packaging, including repackaging into compliant packaging, the onus is then on that retailer/person to ensure that the cigar is placed into packaging that contains a correct cigar health warning and to ensure that rotation requirements are met. Link to further information on the requirements for rotation of graphic health warnings.
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Cigar tin (square) – front


Image of the front of a square cigar tin showing plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Tin format and surfaces (including hinges and clasps):
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Brand and variant name:
  • in same orientation as health warning
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Other markings: (not shown on this image)
  • name and address, country of manufacture, contact number, alphanumeric code, barcode
  • must meet the specifications on number, colour, font, size and position
Graphic and warning statement: “Cigar smoking damages your teeth and gums”
  • must be one of five cigar-specific graphic health warnings
  • cover at least 75% of the front surface
NOTE: Cigar boxes, tins or bags should be purpose-made to comply with the plain packaging requirements. Wrapping or covering boxes or tins in ‘drab dark brown’ paper or adhesive labels (‘overstickering’) is not permitted.

NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels. Handwritten labels are not permitted.

NOTE: rotation of graphic health warnings. If a retailer/person places a cigar/s into retail packaging, including repackaging into compliant packaging, the onus is then on that retailer/person to ensure that the cigar is placed into packaging that contains a correct cigar health warning and to ensure that rotation requirements are met. Link to further information on the requirements for rotation of graphic health warnings.
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Shisha/Waterpipe Tobacco Products


Shisha/waterpipe tobacco includes molasses-, fruit- and herbal- based tobacco products. Although these types of products are commonly referred to as shisha they may also be described by other names including hookah, narghile, maasal, mu’assel, tumbak, tunbak and ajami.

Shisha/Waterpipe Tobacco in Foil – Front


The following images display possible options for the plain packaging of shisha/waterpipe tobacco products. However, there may be other formats for shisha/waterpipe tobacco product packaging, such as bags, large boxes and square or oval tins or tubs.
Image of the front of a foil packet of shisha/waterpipe tobacco showing the plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Minimum size requirements:
  • largest dimension of packaging must be at least 85mm
  • second largest dimension must be at least 55mm
Foil surfaces:
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may only appear once on each of the front and back outer surfaces, in the same orientation as, and not above, the health warnings
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may appear on no more than 2 surfaces
Graphic and warning statement: “Smoking causes peripheral vascular disease” and image of foot with gangrene NOTE: Products that contain any tobacco must be plain packaged and display health warnings when offered for sale, sold or otherwise supplied.

NOTE: Compliant foil packaging may be placed into another compliant container, such a box, bag or tin.
  • Cigar bags cannot be used because the health warnings required for these bags are specific to cigars.
  • A health warning must be on both the foil package and on any container in which the foil package is placed for retail sale.
  • Each layer of packaging must comply with the requirements.
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Shisha/Waterpipe Tobacco in Foil – Back


Image of the back of a foil packet of shisha/waterpipe tobacco showing the plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may appear on no more than 2 surfaces
Other markings:
  • name and address, country of manufacture, contact number, alphanumeric code
  • in Lucida Sans font
  • no larger than 10 points in size
  • in specified colours
  • may only appear once
Bar code:
  • rectangular
  • black and white, or Pantone 448C and white
  • may appear only once
Warning statement and explanatory message: “Smoking causes peripheral vascular disease”
  • cover at least 75% of the back surface
  • extend to the top and side edges
  • join without space between them
  • in Helvetica font
  • be from the same health warning as displayed on the front of the foil
NOTE: All layers of the retail packaging must be plain packaged and display health warnings.
  • Retail packaging should be purpose-made to comply with the tobacco plain packaging requirements.
  • If the tobacco product is not already in compliant packaging, it must be taken out of the non-compliant packaging and be repackaged into compliant packaging.
NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels. Handwritten labels are not permitted.
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Shisha/Waterpipe Tobacco Box – Front


The following images display possible options for the plain packaging of shish/waterpipe a tobacco products. However, there may be other formats for shisha/waterpipe tobacco product packaging, such as bags, large boxes and square or oval tins or tubs.
Image of the front of a shisha/waterpipe tobacco box showing the plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Box format and surfaces:
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may only appear once on each of the front and back outer surfaces, in the same orientation as, and not above, the health warning
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may appear on no more than 2 surfaces
Graphic and warning statement: “Smoking causes peripheral vascular disease” and image of foot with gangrene Information message:
  • where required, must cover at least 50% of the specified surface
  • black text on yellow background
  • text must be legible and in specified size, capitalisation and weighting
  • must be from the same health warning as displayed on the front of the box
NOTE: All layers of the retail packaging must be plain packaged and display health warnings.
  • Retail Packaging should be purpose-made to comply with the tobacco plain packaging requirements.
  • If the tobacco product is not already in compliant packaging, it must be taken out of the non-compliant packaging and repackaged into compliant packaging.
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Shisha/Waterpipe Tobacco Box – Back


Image of the back of a shisha/waterpipe tobacco box showing the plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Minimum size requirements:
  • largest dimension of packaging must be at least 85mm
  • second largest dimension must be at least 55mm
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may appear on no more than 2 surfaces
Bar code:
  • rectangular
  • black and white, or Pantone 448C and white
  • may appear only once
Other markings:
  • name and address, country of manufacture, contact number, alphanumeric code
  • in Lucida Sans font
  • no larger than 10 points in size
  • in specified colours
  • may only appear once
Warning statement and explanatory message: “Smoking causes peripheral vascular disease”
  • cover at least 75% of the back surface
  • extend to the top and side edges
  • join without space between them
  • in Helvetica font
  • be from the same health warning as displayed on the front of the box
NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels. Handwritten labels are not permitted.
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Shisha/Waterpipe Tobacco Tin (Large Cylinder) – Front


The following image displays a possible option for the plain packaging of shisha/waterpipe tobacco products. However, there may be other formats for shisha/waterpipe tobacco product packaging, such as bags, large boxes, tubs and square or oval tins.
Image of the front of a shisha/waterpipe tobacco tin (large cylindrical shaped) showing the plain packaging and health warning requirements. Arrows indicate additional information about requirements (as detailed in text below).
Text version of image
Tin surfaces:
  • outer surface colour is Pantone 448C (a drab dark brown)
  • inner surface is white, or colour of the packaging material in its natural state
  • matt finish
  • no embellishments
Tin format:
  • Large cylinder has a height of at least 41mm
  • Refer to the loose leaf tobacco tin (small cylinder) for an example of a small cylinder (height less than 41mm) and the Standard for the health warning requirements for different cylinder sizes
Brand and variant name:
  • no larger than maximum sizes, in specified capitalisation
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may only appear once on each of the front and back outer surfaces, in the same orientation as, and not above, the health warnings
Measurement mark:
  • no larger than required font size
  • in Lucida Sans font
  • in Pantone Cool Gray 2C
  • may appear on no more than 2 surfaces
Other markings:
  • name and address, country of manufacture, contact number, alphanumeric code
  • in Lucida Sans font
  • no larger than 10 points in size
  • in specified colours
  • may only appear once
Bar code:
  • rectangular
  • black and white, or Pantone 448C and white
  • may appear only once
Warning statement and graphic: “Smoking causes peripheral vascular disease” and image of foot with gangrene Information message: (not shown on this image)
  • must include an information message covering at least 50% of the base of the cylinder
NOTE: Adhesive labels may be used on packaging to display:
  • Brand and variant names
  • Graphic health warnings
Link to further information on the requirements of adhesive labels. Handwritten labels are not permitted.

NOTE: All layers of the retail packaging must be plain packaged and display health warnings.
  • Retail packaging should be purpose-made to comply with the tobacco plain packaging requirements.
  • If the tobacco product is not already in compliant packaging, it must be taken out of the non-compliant packaging and repackaged into compliant packaging
NOTE: Health warning on back of large cylinder:
  • must be from the same health warning as displayed on the front of the cylinder/tin
  • covers at least 75% of the back surface (the curved surface that extends 1/6th of the circumference of the cylinder each side of the vertical centre line directly opposite the front surface)
  • includes a warning statement, graphic and explanatory message, using this layout:
Graphic depicting the layout of the health warning required on the back of a large cylinder. The layout includes a warning statement above a graphic and an explanatory message underneath. and a space for the details of the tobacco product at the bottom.

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Important notes

Shisha/waterpipe tobacco product packaging

Shisha/waterpipe products that contain any tobacco must be plain packaged and display health warnings when offered for sale, sold or otherwise supplied. Fruit or herbal-based products that do not contain tobacco are not required to be in plain packaging.

Shisha/waterpipe products that contain any tobacco and are in non-compliant packaging, must be repackaged into compliant retail packaging before being sold, offered for sale or otherwise supplied (whether by wholesale or retail sale) in Australia. Retail packaging should be purpose-made to comply with the tobacco plain packaging requirements. If the tobacco product is not already in compliant packaging, it must first be taken out of the non-compliant packaging and be repackaged into compliant packaging.

All layers of tobacco product retail packaging must be plain packaged and display health warnings.

Compliant foil packaging may be placed into another compliant container, such as a box, bag, tin or tub. A health warning (in accordance with the Standard) must be on both the foil package and on any container in which the foil package is placed for retail sale. Cigar bags cannot be used because the health warnings required for these bags are specific to cigars.

Shisha/waterpipe tobacco products cannot be supplied to the consumer pre-packed in a smoking device. The Standard requires that all tobacco products supplied by way of retail sale must be in retail packaging when supplied to the purchaser, so that the health warnings are displayed to the consumer at the time they take possession.

Other shisha/waterpipe tobacco product packaging formats not displayed in this booklet

The images in this booklet display possible options for plain packaging of shisha/waterpipe tobacco products.

However, there may be other formats for shisha/waterpipe tobacco product packaging, such as bags, large boxes, tubs and tins of varying shapes and sizes.

These formats are permitted as long as they comply with requirements of the Act, Regulations and Standard.

Health warning requirements and layouts may vary depending on the size and type of packaging. You should refer to the Standard to ensure that health warnings are compliant.

Use of adhesive labels on non-cigarette tobacco product retail packaging

The Act prohibits all inserts and onserts, unless they are explicitly permitted in the Regulations. The Regulations permit the use of an adhesive label on non-cigarette tobacco product retail packaging in a limited number of situations:
  1. Brand, business, company and variant names (names) on retail packaging of non-cigarette tobacco products (regulations 2.4.2, 2.4.3 and 2.4.4); and
  2. Graphic health warnings requirements (regulation 2.6.1 and in accordance with the Standard).
The use of adhesive labels in these situations allows manufacturers/suppliers of non-cigarette tobacco products sold in Australia to use packaging that is not brand/variant specific and subsequently apply the brand and variant details and graphic health warning requirements via an adhesive label.

NOTE: The adhesive label must be firmly affixed to the packaging and not easily removable. An adhesive label is considered easily removable if it is not likely to stay fastened during the expected life of the retail packaging; or it can be easily removed without damaging the label or the retail packaging.

1. Brand, business, company and variant names

The Regulations stipulate the specifications for the use of adhesive labels for the appearance of names on retail packaging of non-cigarette tobacco products, including:
  • the requirements for the label (regulation 2.4.2):
    • in the colour Pantone 448C (a drab dark brown),
    • no larger than reasonably necessary, and
    • the typeface and size requirements for the names (note that hand written labels are not permitted);
  • the permitted location and orientation of the names on cigar tubes (regulation 2.4.3); and
  • the permitted location and orientation of the names on retail packaging of other non-cigarette tobacco products (regulation 2.4.4).
Adhesive labels must not obscure any relevant legislative requirements.

NOTE: Regulation 2.3.5 allows bar codes on wrappers covering more than one item of primary packaging to be printed on an adhesive label which is fastened firmly to the wrapper so as not to be easily removable (this applies to both cigarette and non-cigarette tobacco product packaging).

2. Graphic health warnings requirements

The Competition and Consumer (Tobacco) Information Standard 2011 (the Standard) requires the display of health warnings on all tobacco product retail packaging. The Standard allows health warnings to be printed on an adhesive label affixed to the retail packaging of non-cigarette tobacco products. Plain packaging regulation 2.6.1 also permits the use of an adhesive label bearing a compliant health warning.

It is the responsibility of manufacturers/suppliers to ensure that the use of adhesive labels to display health warnings is compliant with the Standard.
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Rotation of health warnings

The health warnings on tobacco products are required to rotate to optimise consumer learning and awareness of the health effects of smoking.

The health warnings on all types of retail packaging for all smoked tobacco products (except cigars and bidis) are required to rotate in two sets of seven warnings every 12 months as outlined in the Standard. This includes loose leaf tobacco (roll–your-own tobacco and pipe tobacco) and sisha/waterpipe tobacco.

Additionally, all health warnings, regardless of the type of tobacco product, must be displayed in rotation so that each warning appears, as close as possible, in equal numbers on each kind of tobacco product. Tobacco products are of different kinds if they are sold under different brand names or variant names.

The obligation to rotate the health warnings is on importers and manufacturers. However the meaning of manufacturer in subsection 1.3(1) of the Standard includes ‘a person who places a tobacco product into retail packaging.’

Therefore a retailer/person is responsible for the rotation of health warnings under the Standard if they:
  • place a single cigar into retail packaging; or
  • repackage any tobacco product into retail packaging to be compliant with the plain packaging and/or health warning requirements.
Further information on the health warning rotation requirements can be found at the Product Safety website.

Further Information

Further information on tobacco plain packaging requirements is available at the Department of Health's Tobacco Plain Packaging website.

Further information on health warning requirements is available at the Product Safety website or from the Supplier Guide Product Safety: Tobacco product health warnings.

Further information on the measurement marking requirements is available on the National Measurement Institutes page on prepackaged goods .

You should seek your own independent advice if you are unsure of your obligations under the tobacco plain packaging or health warnings legislation, or are having difficulty understanding the requirements.

NOTE: This is a guide only. It does not list all of the tobacco plain packaging requirements or graphic health warning requirements.

For the complete tobacco plain packaging and graphic health warning requirements, you must refer to the legislation.

Links to the legislation:
This document is to be used as a guide only and should not be relied upon as a source of legal advice. It is not a complete summary of the tobacco plain packaging and health warning requirements. You should obtain your own professional and legal advice in relation to the tobacco plain packaging and health warning requirements. All information in this publication is correct as at September 2014.

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