Set B health warnings - cigarette packs

Page last updated: 03 December 2007

Note: The following health warnings were required under the Trade Practices (Consumer Product Information Standards) (Tobacco) Regulations 2004. These will no longer be permitted from 1 December 2012. From 1 December 2012 only health warnings under the Competition and Consumer (Tobacco) Information Standard 2011 are permitted.

Set B graphic health warnings for cigarettes, cartons, loose tobacco and pipe tobacco were required from 1 March to 31 October in years ending with an odd number (2007, 2009, 2011).

Representational cigarette packaging showing graphic health warnings on front and back of pack:

Smoking harms unborn babies

Front of pack

Image showing front side of cigarette pack with message smoking harms unborn babies written on it
Image shows a health warning in the top 30% of the front of the pack, with space for the brand name below. The health warning consists of a photo of a baby on life support, and the health authority warning "Smoking harms unborn babies"

Back of pack

Image showing back side of cigarette pack with message smoking harms unborn babies written on it
Image shows a health warning on 90% of the back of the pack, with space for branding below this. The health warning has the following components:
  • Health authority warning: Smoking harms unborn babies.
  • Photo of a baby on life support, with superimposed Quitline number 131 848.
  • Text: Smoking during pregnancy reduces the flow of blood in the placenta and limits the oxygen and nutrients that reach the growing baby. This increases the risk of miscarriage, stillbirth, premature birth, complications during birth or the baby having a smaller brain and body.
    You CAN quit smoking. Call Quitline 131 848, talk to your doctor or pharmacist, or visit Quitnow website Top of page

Smoking causes blindness

Front of pack

Image showing front side of cigarette pack with message smoking causes blindness written on it
Image shows a health warning in the top 30% of the front of the pack, with space for the brand name below. The health warning consists of a photo of an eye held open with a speculum, and the health authority warning "Smoking causes blindness".

Back of pack

Image showing back side of cigarette pack with message smoking causes blindness written on it
Image shows a health warning on 90% of the back of the pack, with space for branding below this. The health warning has the following components:
  • Health authority warning: Smoking causes blindness.
  • Photo of an eye held open with a speculum, with superimposed Quitline number 131 848.
  • Text: Smoking causes irreversible damage to the back of the eye. This is known as macular degeneration. Central vision is lost, blindness may follow.
    You CAN quit smoking. Call Quitline 131 848, talk to your doctor or pharmacist, or visit Quitnow website Top of page

Smoking causes lung cancer

Front of pack

Image showing front side of cigarette pack with message smoking causes lung cancer written on it
Image shows a health warning in the top 30% of the front of the pack, with space for the brand name below. The health warning consists of a photo of lung cancer, and the health authority warning "Smoking causes lung cancer".

Back of pack

Image showing back side of cigarette pack with message smoking causes lung cancer written on it
Image shows a health warning on 90% of the back of the pack, with space for branding below this. The health warning has the following components:
  • Health authority warning: Smoking causes lung cancer.
  • Photo of lung cancer, with superimposed Quitline number 131 848.
  • Text: 9 out of 10 lung cancers are caused by smoking. Every cigarette you smoke increases your risk of lung cancer. Most people who get lung cancer, die from it.
    You CAN quit smoking. Call Quitline 131 848, talk to your doctor or pharmacist, or visit Quitnow website Top of page

Smoking causes heart disease

Front of pack

Image showing front side of cigarette pack with message smoking causes heart disease written on it
Image shows a health warning in the top 30% of the front of the pack, with space for the brand name below. The health warning consists of a photo of a heart bypass operation, and the health authority warning "Smoking causes heart disease".

Back of pack

Image showing back side of cigarette pack with message smoking causes heart disease written on it
Image shows a health warning on 90% of the back of the pack, with space for branding below this. The health warning has the following components:
  • Health authority warning: Smoking causes heart disease.
  • Photo of a heart bypass operation, with superimposed Quitline number 131 848.
  • Text: Smoking narrows the arteries to your heart, causing them to become blocked. This can cause heart attacks and death. Smoking can double your risk of dying from a heart attack.
    You CAN quit smoking. Call Quitline 131 848, talk to your doctor or pharmacist, or visit Quitnow website Top of page

Smoking doubles your risk of stroke

Front of pack

Image showing front side of cigarette pack with message smoking doubles your risk of stroke written on it
Image shows a health warning in the top 30% of the front of the pack, with space for the brand name below. The health warning consists of a photo of a brain showing a minor stroke, and the health authority warning "Smoking doubles your risk of stroke".

Back of pack

Image showing back side of cigarette pack with message smoking doubles your risk of stroke written on it
Image shows a health warning on 90% of the back of the pack, with space for branding below this. The health warning has the following components:
  • Health authority warning: Smoking doubles your risk of stroke.
  • Photo of a brain showing a minor stroke, with superimposed Quitline number 131 848.
  • Text: Smoking narrows the arteries to your brain, causing them to become blocked. This causes a stroke that can result in permanent paralysis, inability to speak, disability or death.
    You CAN quit smoking. Call Quitline 131 848, talk to your doctor or pharmacist, or visit Quitnow website Top of page

Smoking is addictive

Front of pack

Image showing front side of cigarette pack with message smoking is addictive written on it
Image shows a health warning in the top 30% of the front of the pack, with space for the brand name below. The health warning consists of a photo of stained fingers holding a cigarette, and the health authority warning "Smoking is addictive".

Back of pack

Image showing back side of cigarette pack with message smoking is addictive written on it
Image shows a health warning on 90% of the back of the pack, with space for branding below this. The health warning has the following components:
  • Health authority warning: Smoking is addictive.
  • Photo of stained fingers holding a cigarette, with superimposed Quitline number 131 848.
  • Text: When you smoke you inhale the drug nicotine. In a short time you can find it difficult to control how much you smoke or to quit smoking. Many people don't realise they are dependent on tobacco until they try to quit. Even lifelong smokers CAN and do quit.
    You CAN quit smoking. Call Quitline 131 848, talk to your doctor or pharmacist, or visit Quitnow website Top of page

Tobacco smoke is toxic

Front of pack

Image showing front side of cigarette pack with message tobacco smoke is toxic written on it
Image shows a health warning in the top 30% of the front of the pack, with space for the brand name below. The health warning consists of a photo of a beaker containing a liquid labelled as toxic, and the health authority warning "Tobacco smoke is toxic".

Back of pack

Image showing back side of cigarette pack with message tobacco smoke is toxic written on it
Image shows a health warning on 90% of the back of the pack, with space for branding below this. The health warning has the following components:
  • Health authority warning: Tobacco smoke is toxic.
  • Photo of a beaker containing a liquid labelled as toxic, with superimposed Quitline number 131 848.
  • Text: Tobacco smoke is a complex mixture of toxic chemicals such as nitrosamines and benzopyrenes (which contribute directly to the formation of cancer in smoking), and carbon monoxide (which reduces the ability of blood to carry oxygen). These harmful substances can reach your brain, heart and other organs within 10 seconds of the first puff.
    You CAN quit smoking. Call Quitline 131 848, talk to your doctor or pharmacist, or visit Quitnow website Top of page
For copyright permission to use any of these images, please email drugstrategy@health.gov.au.

Page last reviewed: 28 August 2012


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