Review of the effectiveness and validity of the operations of the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement (the Review)

Review of the effectiveness and validity of the operations of the Marketing in Australia of Infant Formula: Manufacturers and Importers Agreement

Page last updated: 15 November 2013

In December 2011, the Department engaged Nous Group Pty Ltd to conduct a review aimed to assess:

  • the effectiveness of the Manufacturers and Importers Agreement (MAIF Agreement) in achieving its stated aim;
  • the effectiveness of the Advisory Panel on the Marketing in Australia of Infant Formula (APMAIF) in ensuring industry compliance with the MAIF Agreement; and
  • the efficiency, transparency, cost effectiveness and appropriateness of APMAIF processes and governance arrangements.
The recommendations of the Review will improve the transparency and operation of the APMAIF and will increase awareness of the MAIF Agreement; providing a stronger understanding of responsibilities under the MAIF Agreement. With the exception of Recommendation 4, the Department has agreed in principle to all other recommendations.

Review of the effectiveness and validity of the operations of the MAIF Agreement: Research Paper (PDF 3744 KB)
Review of the effectiveness and validity of the operations of the MAIF Agreement: Research Paper (HTML)