Tobacco

Australia's National Tobacco Campaign: evaluation report volume three: every cigarette is doing you damage

This volume is the third and final report in a series reporting on the National Tobacco Campaign. It focuses on research conducted from November 1998 to November 2000.

The National Tobacco Campaign, launched in 1997, is primarily targeted at assisting 18-40 year old smokers to quit.

This volume details the significant decline in smoking prevalence since the campaign's inception as well as the success of the campaign's emphasis on the negative health effects of smoking.

Australia's National Tobacco Campaign: evaluation report volume three: every cigarette is doing you damage (PDF 832 KB)

The same publication in smaller sections:

Cover page, acknowledgments, introduction, table of contents (PDF 182 KB)
1. Australia's National Tobacco Campaign and its evaluation (PDF 184 KB)
2. Background to the National Tobacco Campaign in 1999 and 2000 (PDF 162 KB)
3. Tracking the 2000 National Tobacco Campaign (PDF 356 KB)
4. Media planning to maximise quitline calls in the National Tobacco Campaign (PDF 222 KB)
5. Changes associated with the National Tobacco Campaign: results of the third and fourth follow-up surveys, 1997-2000 (PDF 336 KB)
6. Trends in sociodemographic variations in smoking prevalence, 1997-2000 (PDF 239 KB)
7. Early evidence of the impact of recent reforms to tobacco taxes on tobacco prices and tobacco use in Australia (PDF 413 KB)

Volume one of the evaluation reports focused on results from the first phase of the campaign which ran over six months from June-December 1997.

Volume two tracked the effects of the campaign through to the end of 1998 and reported additional data for the whole campaign that was not available at the time volume one was released.

Further information on the National Tobacco Campaign

If you are unable to download the PDF document, please email drugstrategy@health.gov.au.

Page last reviewed: 17 March 2011