Tobacco

Australia's National Tobacco Campaign: Evaluation report volume three: Every cigarette is doing you damage

This volume is the third and final report in a series reporting on the National Tobacco Campaign (NTC) and focuses on research conducted from November 1998 to November 2000. It includes the addition of two new television commercials produced during this period.

Prepared by the Research and Evaluation Committee of the National Expert Advisory Committee on Tobacco
Published Commonwealth Department of Health and Aged Care
September 2004

Volume three is the third and final in a series of research on the NTC, a major initiative launched in 1997 primarily targeted at assisting 18-40 year old smokers to quit. It details the significant decline in smoking prevalence since the campaign’s inception as well as the success of the campaign’s emphasis on the negative health effects of smoking.

Volume one of the evaluation reports focused on results from the first phase of the campaign which ran over the six months from June- December 1997. Volume two tracks the effects of the campaign from the end of Volume one through to the end of 1998 and reports additional data for the whole campaign that was not available at the time Volume one was released.

Further information on the National Tobacco Campaign can be obtained from the Quitnow campaign website.

The full publication is available as a pdf file:
Australia's National Tobacco Campaign: Evaluation report volume three: Every cigarette is doing you damage (PDF 832 KB)

The same publication, available in smaller parts:

• Cover page, acknowledgments, introduction, table of contents (PDF 182 KB)
• Chapter 1 (PDF 184 KB)
• Chapter 2 (PDF 162 KB)
• Chapter 3 (PDF 356 KB)
• Chapter 4 (PDF 222 KB)
• Chapter 5 (PDF 336 KB)
• Chapter 6 (PDF 239 KB)
• Chapter 7 (PDF 413 KB)

If you are having difficulty downloading the PDF document(s) please email phd.webmaster@health.gov.au and we will arrange for an alternative format or a copy to be sent to you.