Tobacco
Australia's National Tobacco Campaign: evaluation report volume two: every cigarette is doing you damage
This is the second report to assist in the evaluation of the National Tobacco Campaign.
The National Tobacco Campaign, launched in 1997, is aimed primarily at assisting smokers aged 18-40 years to quit.
This volume tracks the effects of the campaign through to the end of 1998 and reports additional data for the whole campaign that was not available at the time volume one was released.
Australia's National Tobacco Campaign: evaluation report volume two: every cigarette is doing you damage (PDF 1294 KB large file)
The same publication in smaller sections:
Cover page, acknowledgments, preface, table of contents, perspectives on the Australian National Tobacco Campaign (PDF 263 KB)
1. Background to the campaign in 1998 (PDF 102 KB)
2. Changes associated with the National Tobacco Campaign: results of the second follow-up survey (PDF 249 KB)
3. Impact of the National Tobacco Campaign: comparison between teenage and adult surveys (PDF 191 KB)
4. Tracking the National Tobacco Campaign phase two (PDF 301 KB)
5. Price discounting of cigarettes during the National Tobacco Campaign (PDF 178 KB)
6. Monitoring of print media news coverage (PDF 228 KB)
7. Economic evaluation of the National Tobacco Campaign (PDF 235 KB)
Appendix A: campaign advertisements and promotional material (PDF 267 KB)
Volume one focused on results from the first phase of the campaign which ran over six months from June - December 1997.
Further information on the National Tobacco Campaign
If you are unable to download the PDF document, please email drugstrategy@health.gov.au.
Page last reviewed: 17 March 2011
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