Tobacco
Australia's National Tobacco Campaign: evaluation report volume one: every cigarette is doing you damage
This report is based on surveys evaluating the first phase of the National Tobacco Campaign. The surveys measured campaign reach and recognition, smoking prevalence, beliefs, attitudes and behaviour.
The National Tobacco Campaign is aimed primarily at assisting smokers aged 18-40 to quit.
The evaluation focuses on the first six months of the campaign, from June to December 1997.
Australia's National Tobacco Campaign: evaluation report volume one: every cigarette is doing you damage (PDF 1726 KB large file)
The same publication in smaller sections:
- Cover, acknowledgments, preface, table of contents and overview (PDF 330 KB)
- 1. Background to the campaign (PDF 172 KB)
- 2. Changes associated with the National Tobacco Campaign (PDF 371 KB)
- 3. Evaluation of the national quitline service (PDF 282 KB)
- 4. Tracking the National Tobacco Campaign (PDF 365 KB)
- 5. The National Tobacco Campaign: targeting people from non-English speaking backgrounds (PDF 465 KB)
- 6. The impact of the National Tobacco Campaign on Indigenous communities: a study in Victoria (PDF 167 KB)
- 7. Comparison of the National Tobacco Campaign with a youth targeted South Australian campaign (PDF 143 KB)
- Appendix A: campaign advertisements and promotional material (PDF 239 KB)
Further information on the National Tobacco Campaign
If you are unable to download a PDF document, please email drugstrategy@health.gov.au.
Page last reviewed: 17 March 2011
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