Interpretations of the Advisory Panel on the Marketing in Australia of Infant Formula on the MAIF Agreement

Advisory Panel's Interpretations on the Marketing in Australia of Infant Formula on the MAIF Agreement

Page last updated: January 2014

In considering complaints of alleged breaches of the MAIF Agreement, the Panel is sometimes required to make interpretations of clauses of the MAIF Agreement. These interpretations provide clarity and give details of the broader provisions in the Agreement.

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Electronic Media Marketing Guidelines

The intent of the guidelines is to ensure that material made available on manufacturer’s websites is exclusively informational in nature and includes required material relating to breastfeeding. The internet should be treated the same as all other forms of communication and there should be a fundamental standard, ensuring that the “breast is best” message is displayed before infant formula information is displayed.

Electronic Media Marketing Guidelines

The following documents have been provided for historical purposes only.

Interactions with health care professionals

This document sets out the principles to guide the APMAIF in interpreting the MAIF Agreement where interactions between infant formula manufacturers and importers with healthcare professionals and the general public form part of the complaint.

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