Campaign research reports

These research reports outline the aims of the campaigns, and outcomes in respect of levels of awareness and attitudes once the campaigns were complete.

Page last updated: 08 November 2012

Cancer screening and prevention

Development Research for the National Skin Cancer Campaign (Feb 2006)

Overview: This research’s aim was to inform the strategic development of a national skin cancer awareness campaign by exploring the target audience’s level of awareness and attitudes, knowledge and skills, and motivations and barriers to behaviour change relating to both sun protection and early detection of skin cancer.

Evaluation report for the 2000/2001 phase of the Breastscreen Australia Campaign (April 2003)

Overview: This report provides a postcampaign measure of recall of advertising and campaign messages, awareness of the program, impact on knowledge of breast cancer and breast cancer screening, as well as attitudes, behaviour and intention with regard to screening for breast cancer.

Alcohol consumption

Alcohol consumption patterns among Australian 15-17 year olds from 2000 to 2004

The objective of this report is to identify patterns of alcohol consumption amongst Australian teenagers who drink alcohol, as well as other contextual factors, such as teenagers’ perceptions of parental rules on drinking, how they obtain alcohol and where they consume it.

Developmental Research for a National Alcohol Campaign (March 1999)

The overall aim of the National Alcohol Campaign strategy is to contribute to the reduction of harm associated with alcohol consumption. Research was required to obtain information and data that will provide the basis for formulating behavioural and communication objectives for the respective target groups for the strategy.

Illicit Drugs campaigns

Developmental Research - Alerting the Community to the Link Between Illicit Drugs and Mental Illness, (May 2007)

This research sought to ascertain current levels of awareness of issues relating to illicit drug use and mental health issues among these target groups, as well as their perceptions and experiences relating to each of these areas.

The National Drug Strategy Monograph No 63: Illicit Drug Use in Australia: Epidemiology, Use Patterns and Associated Harms (2007)

This report prepared by the National Drug and Alcohol Research Centre (NDARC) focuses on emerging trends in illicit drug use, as well as a campaign to raise public awareness of links between illicit drug use and mental health problems.

Tobacco Cessation

National tobacco survey: Smoking prevalence and consumption, 1997-2005 (February 2006)

This preliminary report presents initial findings pertaining to smoking prevalence and cigarette consumption from the November 2005 National Tobacco Survey and compares findings from 2005 with those from previous years.

2004 National Tobacco Campaign Evaluation (April 2005)

The ninth evaluation survey for the National Tobacco Campaign (NTC) was undertaken in November 2004. This report highlights findings pertaining to response and recall measures only.

1997-2003 National Tobacco Campaign Evaluation Response and Recall Measures Among Smokers and Recent Quitters (April 2004)

This report highlights findings pertaining to selected response and recall measures among smokers and recent quitters for the Campaign since its inception in 1997 until 2003.

2002 National Tobacco Campaign Evaluation (June 2003)

The seventh evaluation of the National Tobacco Campaign (NTC) was undertaken in
November 2002. This report highlights findings pertaining to response and recall measures only.

2001 National Tobacco Campaign Evaluation (June 2003)

The sixth evaluation of the National Tobacco Campaign (NTC) was undertaken in
November 2001. This report highlights findings pertaining to response and recall measures only.