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Care Aware Campaign
The 2.6 million Australians who provide unpaid care and support to family members and friends are being recognised in a national carer awareness initiative being launched on 1 August 2012.
PDF printable version of Care Aware Campaign (PDF 81 KB)
Care Aware aims to recognise, support and appreciate those who provide full or part time unpaid personal care, support and assistance to people of all ages with disabilities, medical conditions, mental illness, frailty due to age and people who have alcohol and drugs issues. Carers can be children, parents, siblings, grandparents, uncles, aunts, friends and neighbours and come from every ethnicity and every region of the country.
As well as promoting the range of benefits, services and supports available, the campaign wants to encourage hidden carers, such as people who see themselves first as parents, partners, a child or young person, to recognise themselves as having a caring role.
Through the Care Aware website, also being launched on 1 August 2012, Australians can access important information about caring and share their stories in an online forum.
In October, to help raise awareness of Care Aware, a group of professional musicians will form the ‘Impossible Orchestra’ and play for 24 hours with the help of audience members including carers, celebrities, politicians and sportspeople.
The free concert aims to emphasise that it is impossible to predict when we are going to become carers or need care ourselves and that like caring, playing for 24 hours can be achieved when we understand the challenge and work together.
The concert will take place at Hamer Hall in Melbourne from 5pm on Saturday 27 October.
McCann Worldgroup is delivering the Care Aware campaign in consultation with Carers Australia. Over $1.6 million dollars has been provided by the Australian Government to fund the campaign, which is an initiative under the National Carer Strategy.
For more information is available from the Care Aware website at www.careaware.com.au
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