Evaluation of the National 'Get Moving' Campaign January 2007
Prepared for Australian Government Department of Health and Ageing
This campaign sought to target a wide cross section of the community from children aged 5 through to teenagers and parents of children aged 0-17 years in order to communicate the need for greater levels of physical activity amongst children and youth. The campaign advertising ran from February 2006 to June 2006. Given the wide target audience the evaluation was split into three sections, that of parents, children, and teenagers.
The full report is available as a PDF file:
Evaluation of the National 'Get Moving' Campaign January 2007 (PDF 415 KB)
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