Australian Government - Department of Health - Go for 2 & 5 Fruit and Veg logo including Vegie Man
Australian Government - Department of Health - Go for 2 & 5 Fruit and Veg logo including Vegie Man

About the Campaign

Outlines the background of the campaign as well as facts about being overweight or obese.


The Go for 2&5™ Campaign

The national Go for 2&5™ Campaign was launched in 28 April 2005 and ran through to July 2005.

The Go for 2&5™ campaign aimed to help Australian parents encourage their children to increase daily consumption of fruit and vegetables.

The campaign was based on one originally developed by the Western Australian Department of Health, titled Go for 2&5™ ( This campaign has delivered good results within Western Australia and is endorsed by the World Health Organisation (WHO).

Target audience:

Primary - Parents and carers of children and youth (0-17 years)
Secondary - Children aged 5-12 and youth aged 13-17

Key objectives

Campaign activities

The campaign was comprised of national mass media advertising including television advertising (free to air and pay TV), magazine placements, radio for non-English speaking audiences, Aboriginal and Torres Strait Islander press, online and advertising in shopping centres (poster boxes and shopping trolleys).

The campaign also included national public relations activities to support the media advertising. Support materials included a consumer booklet, poster and recipe cards.

Campaign Material page is available on the website.

Support of the States and Territories

States and territories will be supporting the national campaign through the placement of advertising, public relations activities and dissemination of information resources.

Facts about Overweight and Obesity

Background Information

Overweight and obesity are serious, chronic medical conditions that are associated with a range of debilitating and life-threatening conditions. They are also among the most complex and difficult problems to treat.
Diseases and conditions associated with overweight and obesity impose huge financial burdens on health-care systems and the community. Studies have estimated that the health care costs of excess body weight in Australia today are about $1.2 billion.

Fact: Being overweight or obese affects your health

People who are overweight or obese are at increased risk of health problems, ranging from the psychological to the physical. Immediate problems include: Other health consequences of excessive body fat include:

Fact: The number of children who are overweight or obese is increasing

The results of the 2007 Australian National Children’s Nutrition and Physical Activity Survey indicated that 23% of the children surveyed, aged 2-16 years, were either overweight or obese.

Because many of these people are at risk of becoming overweight or obese as adults, preventing and managing obesity in children is a priority.

According to the latest data from the 2004-05 National Health Survey, 54% of Australians adults are classified as overweight or obese.

Fact: Poor diet is a key risk factor for overweight and obesity

While many factors can influence an individual's weight, overweight and obesity are mainly caused by an imbalance when energy intake from foods exceeds energy expended in physical activity.

Australia's fresh food and vegetables may be among the best in the world, yet most people don't eat enough of them.

There is growing evidence that eating the recommended amount of fruit and vegetables not only contributes to good health, but also protects against a number of diseases.

Increasing the average person's fruit and vegetable intake may be the single most important dietary change needed to reduce the risk of major diseases and is a vital part of weight management.

The 2007 Australian National Children’s Nutrition and Physical Activity Survey (the Children’s Survey) collected comprehensive food intake data from 4,487 children aged 2-16 years from each State and Territory in Australia.

The Children’s Survey found that:
For more information on the Children’s Survey visit the Department of Health website.

For adults, the 2004-05 National Health Survey found that:


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NHMRC (2003) Clinical Practice Guidelines for the Management of Overweight and Obesity in Children and Adolescents. Commonwealth of Australia: Canberra.

NHMRC (2003). Dietary Guidelines for Australian Adults . Commonwealth of Australia: Canberra.

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