CAMPAIGN

Previous campaigns

National Drugs Campaign 2010 (February –June)

The 2010 campaign aimed to contribute to a reduction in the uptake of ecstasy, marijuana, methamphetamine (ice) and other illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It also encouraged young people using illicit drugs to re-consider their use and direct them to relevant support, counselling and treatment services.

The campaign launched in February and included:

  • integrated media activity – radio, print, outdoor, online and in-venue advertising;
  • youth marketing activities – short film competition, Rock the Schools
  • information resources;
  • a National Drugs Campaign website; and
  • the 1800 250 015 information line.

The target audiences were:

  • young people aged 18–25 years who are at-risk of, or currently use ecstasy, marijuana and/or methamphetamine
  • teenagers aged 15–17 years
  • adults aged 25 years and over who are current users of ecstasy, marijuana and/or methamphetamine
  • parents of 15–25 year olds.

For Further information on previous campaigns please email the Drugs Campaign Team