The 2010 campaign aimed to contribute to a reduction in the uptake of ecstasy, marijuana, methamphetamine (ice) and other illicit drugs among young Australians, by raising awareness of the harms associated with drug use and encouraging and supporting decisions not to use. It also encouraged young people using illicit drugs to re-consider their use and direct them to relevant support, counselling and treatment services.
The campaign launched in February and included:
The target audiences were:
For Further information on previous campaigns please email the Drugs Campaign Team