The Australian Government’s National Drugs Campaign (NDC) is part of the National Drug Strategy 2010-2015 and specifically aims to reduce young Australians’ motivation to use illicit drugs by increasing their knowledge about the potential negative consequences of drug use.
The National Drug Strategy 2010-2015 is the overarching policy framework across Australia for addressing licit and illicit drug issues. The National Drugs Campaign is designed to support education around illicit drug issues, and licit drug issues have been addressed through separate initiatives.
The campaign has been running since 2001 and a number of phases have focused on particular drugs, depending on emerging drug trends at the time.
The most recent phase of the campaign focused on ice (crystal methamphetamine). Visit the Ice Destroys Lives microsite to learn more.