NEWS
National Drugs Campaign partners with Big Day Out
Young people who attended this year’s Big Day Out were encouraged to ‘face facts’ about ecstasy, while enjoying free branded water and a chance to cool off at the National Drugs Campaign chill out van.
The National Drugs Campaign promotional team was set up beside the ‘Hugs not Drugs’ van, handing out chilled water bottles featuring the message, “Do you know what you’re putting in your body?”. The aim of this activity was to provide festival goers with something free, useful and re-useable. While the water might look clear, it actually contained flavouring, which supports the ‘Ecstasy. Face Facts’ key campaign message that ‘you don’t know what’s in it’.
The activity reminded festival goers about the risks and harms of illicit drug use, and encouraged them to get the most out of their live music experience drug free.
With the offer of free water, a spot to chill out on bean bags and listen to a DJ with water misters at the site, the National Drugs Campaign team and their ‘Ecstasy. Face Facts’ message were well received and supported.
Big Day Out took place in five Australian cities: Gold Coast, Sunday 22 January 2012 Sydney, Wednesday 26 January 2012 Melbourne, Sunday 29 January 2012 Adelaide, Friday 3 February 2012 Perth, Sunday 5 February 2012
View photos from the various festivals
Date posted: 15 February 2012