Local Indigenous community campaigns to promote better health
What the Australian Government is doingThe Government wants to make sure that Indigenous Australians have a better understanding of the risk factors involved in chronic disease, such as diabetes, cardiovascular disease and heart disease, and know how quality health services can help prevent or better manage chronic disease.
We particularly want to get these messages through to some groups of Indigenous Australians who tend not to go to a doctor or health service, such as young men.
How this will work
- A comprehensive research program will look at people’s health behaviours, and assess people’s awareness of relevant health services and how they can be accessed.
- From this, Indigenous media organisations will be funded to get their community involved in developing and spreading health messages.
- By late 2010-11, we will know what partnerships and projects worked best. What we have learned will be passed on to states and territories, who can then undertake their own health promotion activities.
- Through these partnerships, we expect that the health messages and promotions will be reinforced, extended and localised, leading over time to gradual improvements in people’s health behaviours and the greater take up of health services.
How this will help Indigenous Australians
- Indigenous Australians will be more aware of chronic disease risk factors and the importance of healthy lifestyle choices.
- Aboriginal and Torres Strait Islanders will get to know about health service providers in their communities and the role they can play in preventing and managing chronic disease.
Who will implement the new approach
- The Australian Government will be implementing communications activities from 2010.
- Following concept testing recommendations, this initiative has been branded as the ‘Get Active, Eat Good Tucker, Live Longer!’ campaign. For information and progress on elements under the Live Longer! campaign, visit - www.livelonger.health.gov.au
Back to Top
When accessing large documents (over 500 KB in size), it is recommended that the following procedure be used:
- Click the link with the RIGHT mouse button
- Choose "Save Target As.../Save Link As..." depending on your browser
- Select an appropriate folder on a local drive to place the downloaded file
Attempting to open large documents within the browser window (by left-clicking) may inhibit your ability to continue browsing while the document is opening and/or lead to system problems.
To view PDF (Portable Document Format) documents, you will need to have a PDF reader installed on your computer. A number of PDF readers are available through the Australian Government Information Management Office (AGIMO) Web Guide website.