Combating Illicit Drugs – strengthening drug prevention education

The Australian Government is expanding the next stage of its National Drugs Campaign (NDC) to include a focus on ‘ice’, while continuing to target other amphetamines, as well as ecstasy and cannabis.

Page last updated: 08 May 2007

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Why is this important?

  • The Government is committed to providing young Australians and their parents with up-to- date information about the dangers of illicit drug use.
  • This measure will enhance the third phase of the National Drugs Campaign (NDC) to include a focus on methamphetamine, including its highly potent form – crystal methamphetamine or Ice.
  • A new television commercial on Ice will be developed adding to existing education and awareness commercials on cannabis, ecstasy and amphetamines. An updated version of the parents’ booklet Talking with your kids about drugs will also be distributed to all households. Other drug prevention resources will also be developed for teachers to use in school-based drug education.

Who will benefit?

  • This measure will raise awareness among young Australians and their parents of the dangers of illicit drugs, particularly Ice, and provide parents with information and advice so they can engage their children in discussion about the use of illicit drugs.

What funding is the Government committing to the initiative?

  • The Government has committed new funding of $9.2 million over the 2006-07 and the 2007-08 financial years.

What have we done in the past?

  • The National Drugs Campaign is a key element of the Government’s strategy to prevent the uptake of illicit drugs.
  • Two in three parents feel that the National Drugs Campaign has made it easier for them to talk to their children about illicit drugs, while one in two teenagers said that it made it easier for them to talk to their parents about the subject.
  • The Australian Government has invested over $31 million between 2001 and 2005 in the first two phases of the campaign, and provided an additional $23.7 million over four years in the 2006-07 Budget for the third phase of the campaign.

When will the initiative conclude?

  • The third phase of the National Drugs Campaign will conclude in 2009-10.

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