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Annual Report - Appendix 1: Advertising and Market Research
Appendix 1Appendix 2Appendix 3Appendix 4Appendix 5Appendix 6Appendix 7Appendix 8Appendix 9Appendix 10Appendix11

APPENDIX 1- ADVERTISING AND MARKET RESEARCH



Advertising Agencies
Organisation Service Provided
Paid $ (GST Incl)
Batey Red Cell Creative advertising development and production for the National Illicit Drugs Campaign.
1,579,211
Brown Melhuish Fishlock Talent fees for the National Tobacco Campaign – ‘lung’, ‘artery’ and ‘call for help’ advertisements.
159,964
The 303 Group Creative advertising development and production for the 'Go for 2 & 5™' campaign.
837,679
TMP Worldwide Pty Ltd Development and implementation of a marketing strategy to inform doctors in selected countries of medical vacancies in Australia.
71,211


Market Research Organisations

Organisation Service Provided
Paid $ (GST Incl)
ACNeilsen Research Deliver data for expenditure and exposure of alcohol industry advertising across the main media in the Australian market.
14,762
Blue Moon Research & Planning Pty Ltd Exploration of consumer information needs and response to existing consumer documentation on private health insurance.
65,780
Blue Moon Research & Planning Pty Ltd Developmental research for the National Pneumococcal Vaccination Campaign.
85,635
Blue Moon Research & Planning Pty Ltd Concept testing and formative research for the National Illicit Drugs Campaign.
260,788
Colmar Brunton Social Research Focus group research with overseas trained doctors (OTDs) and Australian employers of OTDs to assess a variety of promotional and marketing materials.
24,451
Cultural & Indigenous Research Centre Australia Research on the sponsorship of the 2004 Croc Festivals. 136,143 DH4 Pty Ltd Qualitative research into web user views on accessibility and useability of <www.health.gov.au> to inform improvements.
38,530
Eureka Strategic Research Pty Ltd Research on youth smoking behaviour.
328,757
Eureka Strategic Research Pty Ltd Evaluation of communication materials for the Bonded Medical Places Scheme.
35,838
Inside Story Unit Trust Research, analysis and definition of the requirements of the target audience for the Aged Care Choices Project.
121,880
Inside Story Unit Trust Research, analysis and definition of the requirements of the target audience for the Seniors Portal.
34,100
I-view Pty Ltd Research on the sponsorship of the 2004 Rock Eisteddfod Challenge TV Specials.
59,154
Newton Wayman Chong and Associates Pty Ltd Market research to assess the viability of a National General Practitioner Vacancy Website.
40,506
Newton Wayman Chong and Associates Pty Ltd Provision of focus testing of asthma brochures for GPs and consumers.
59,730
Norton Consulting Administration of a client satisfaction survey.
5,500
Palm Consulting Group Facilitation of Client Focus Group Meetings held with members of the public eligible for services under the Hearing Services Program to assess user opinion of the program.
8,467
Roy Morgan Research Pty Ltd Research on communications for the National Pneumococcal Vaccination Program.
132,000
Roy Morgan Research Pty Ltd Youth alcohol consumption research.
227,698
Taylor Nelson Sofres Australia Pty Ltd Review of alcohol advertising (part 2).
43,834
The Performance Technologies Group (PTG) Pty Ltd Website eyetracking research to determine useability and accessibility of <www.health.gov.au> to inform improvements.
11,000
The Social Research Centre Pty Ltd Evaluation research for the National Illicit Drugs Campaign.
251,146
The Social Research Centre Pty Ltd National Tobacco Campaign Evaluation 2004.
180,604
TQA Research Pty Ltd/ Ipsos Australia Pty Ltd Measurement of the extent to which informed financial consent was being obtained from health fund members being treated in hospital as private patients.
152,405
TQA Research Pty Ltd Health privacy and consent qualitative research.
82,431
Wallis Consulting Group Pty Ltd Survey into consumers’ experiences, expectations and perspectives of the health and ageing system.
340,120
Wallis Consulting Group Pty Ltd Review of alcohol advertising (part 1).
44,671
Woolcott Research Pty Ltd Physical Activity Guidelines Materials pre-testing.
77,055
Woolcott Research Pty Ltd Consumer omnibus survey to evaluate the 2004 World AIDS Day communications activities.
13,662
Woolcott Research Pty Ltd Research for the Bowel Cancer Screening Pilot Program.
179,201
Woolcott Research Pty Ltd Market research for the development of the Go for 2&5™ and Physical Activity campaigns under the Building a Healthy, Active Australia initiative.
227,019
Woolcott Research Pty Ltd Market research of advertising concepts for the Physical Activity campaign under the Building a Healthy, Active Australia initiative.
84,785
Worthington di Marzio Final Evaluation – Strengthening Medicare campaign.
13,938
Worthington di Marzio Research for the Organ Donor brochure accompanying letter.
19,965
Worthington di Marzio Evaluation of the Organ Donor brochure.
27,555
Worthington di Marzio Developmental research for the Organ Donor Registration communications strategy.
38,225
Worthington di Marzio Concept testing of taglines and key messages developed for HealthConnect.
11,500


Polling Organisations
Organisation Service Provided
Paid $ (GST Incl)
Not applicable Not applicable
Not applicable

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Direct Mail Organisations
Organisation Service Provided
Paid $ (GST Incl)
Australia Post Printing and distribution of the Australian Organ Donor Register brochure.
3,025,485
Australia Post Household mail-out – Strengthening Medicare campaign.
371,294*
Canberra Mailing Pty Ltd Mail-out of TGA News.
5,536
Canberra Mailing Pty Ltd Distribution of Payment E$$ential$ newsletter (2 editions).
4,305
Canprint Communications Pty Ltd Warehousing and distribution of mental health publications.
98,764
Design Direction Create artwork for asthma information papers and asthma consumer brochures for mail-out to GPs and other health professionals.
16,797
Health Insurance Commission Nationa lmail-out to parents for the National Childhood Pneumococcal Vaccination Program.
170,805

National Asthma Council

Distribution of asthma information papers and consumer brochures.
2,959
National Mailing and Marketing Pty Ltd Distribution of display stands – Strengthening Medicare campaign.
3,360
National Mailing and Marketing Pty Ltd Distribution of PBS Community Awareness Campaign materials.
3,501
National Mailing and Marketing Pty Ltd Storage and distribution of the Medicare Benefits Schedule.
11,990
National Mailing and Marketing Pty Ltd Storage and distribution of Home Medicines Review publications.
3,993
National Mailing and Marketing Pty Ltd Distribution of HealthInsite marketing materials.
1,703
National Mailing and Marketing Pty Ltd Mail-out of National Integrated Diabetes Program – Guide for General Practitioners.
26,306
National Mailing and Marketing Pty Ltd Warehousing, picking and packing of Palliative Care products.
15,919
National Mailing and Marketing Pty Ltd Storing, handling and dispatch of WellingTONNE Challenge Toolkit, Building Healthy Communities Guide and Building Healthy Communities promotional material.
34,197
National Mailing and Marketing Pty Ltd Storage and distribution of the Private Patients’ Hospital Charter.
2,660
National Mailing and Marketing Pty Ltd Preparation and distribution of pathology documents.
5,772
National Mailing and Marketing Pty Ltd Preparation and distribution of pathology documents.
3,563
National Mailing and Marketing Pty Ltd Preparation and distribution of pathology documents.
9,411
Marketing Pty Ltd Preparation and distribution of Changes to the Pathology Services Table of the Medicare Benefits Table.
1,588
National Mailing and Marketing Pty Ltd Collation, distribution and storage of Aboriginal and Torres Strait Islander Adult Health Check information kits and Enhanced Primary Care kits for workers in Indigenous health.
5,370
National Mailing and Marketing Pty Ltd Preparation and distribution of Strengthening Medicare fact sheets.
107,020
National Mailing and Marketing Pty Ltd Distribution of Stengthening Medicare initiative to increase to $7.50 the incentives for GPs who bulk bill in regional, rural and remote Australia or Tasmania.
4,846
National Mailing and Marketing Pty Ltd Storage and distribution of Aboriginal and Torres Strait Islander health publications and resources.
7,754
National Mailing andMarketing Pty Ltd Storage and management of alcohol health promotion material.
4,162
National Mailing and Marketing Pty Ltd Warehousing and distribution of HIV/AIDS and sexually transmissible infections related education and policy materials.
15,400
National Mailing and Marketing Pty Ltd Computer, fulfilment and storage services for the Bowel Cancer Screening Pilot.
2,622
National Mailing and Marketing Pty Ltd Warehousing and distribution of Immunise Australia Program publications.
7,887
National Mailing and Marketing Pty Ltd Preparation of Nutrition and Physical Activity Kits to schools.
51,821
National Mailing and Marketing Pty Ltd Warehousing of Nutrition and Physical Activity Guidelines.
15,891
National Mailing and Marketing Pty Ltd National mail-out to general practitioners for the National Illicit Drugs Campaign.
17,065
National Mailing and Marketing Pty Ltd National mail-out to secondary schools for the National Illicit Drugs Campaign.
9,445
National Mailing and Marketing Pty Ltd National mail-out to general practitioners for the National Pneumococcal Vaccination Programs.
167,348
National Mailing and Marketing Pty Ltd Mail-out to support the launch of the Australian Government Seniors Portal.
20,047
National Mailing and Marketing Pty Ltd Mail-out to support the launch of the Australian of the Year Awards.
5,241
National Mailing and Marketing Pty Ltd Preparation and distribution of Australian Government Directory of Services for Older People.
108,893
National Mailing and Marketing Pty Ltd Packaging and distribution of information kits for the 2004 and 2005 Aged Care Approvals Rounds and distribution of the 2005 Aged Care Approvals Round, Regional Distribution of Aged Care Places Booklet.
37,186
National Mailing and Marketing Pty Ltd Distribution of Payment E$$ential$ newsletter (10 editions).
26,146
National Mailing and Marketing Pty Ltd Mail-out of the Annual Survey of Aged Care Homes 2005.
2,761
National Mailing and Marketing Pty Ltd Mail-out of Investing in Australia’s Aged Care: Better Skills for Better Care Guidelines and Application form.
3,756
National Mailing and
Marketing Pty Ltd

Preparation and distribution of Decision-Making Tool: Responding
to Issues of Restraint in Aged Care.
23,087
National Mailing and
Marketing Pty Ltd

Mail-out of HESTA Awards and the Occupational Health and Safety
Awards in Residential Aged Care.
1,958
National Mailing and
Marketing Pty Ltd

Mail-out of the Best Practice newsletter.
2,271
National Mailing and
Marketing Pty Ltd

Mail-out of Minister’s Awards for Excellence in Aged Care 2005
– Nomination Kits.
9,913
National Mailing and
Marketing Pty Ltd
Mail out of Minister’s Awards for Excellence in Aged Care 2005
– Reminder Postcards.

4,869
National Mailing and
Marketing Pty Ltd

Preparation and distribution of the Influenza Kit.
7,790
PMP Print Pty Ltd
Additional distribution of booklet – Strengthening Medicare campaign.
58,747
PMP Print Pty Ltd
Printing and distribution of booklet for Allied Health Care.
63,558
PMP Print Pty Ltd Reprint of the May Supplement of Medicare Benefits Schedule.
1,783

*The Department is unable to separate the costs of postage from the overall distribution costs.

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Media Advertising Organisations


Organisation Service Provided
Paid $ (GST Incl)
HMA Blaze Pty Ltd Tender advertising for the assessment and research related services on medical technologies and procedures for the Medical Services Advisory Committee.
13,473
HMA Blaze Pty Ltd Advertisement for the Seniors Portal.
178,769
HMA Blaze Pty Ltd Advertisements for the Aged Care Approvals Round Invitation to Apply for 2004 and 2005; new members for the Aged Care Planning Advisory Committee; Aged Care Approvals Round Regional Distribution of Aged Care Places for 2005; and the Community Partners Project.
262,041
HMA Blaze Pty Ltd Advertising of dates for Extra Service Application Rounds in 2005.
34,392
HMA Blaze Pty Ltd Advertisements for the Request for Application for national carer information support and counselling; the Request for Application for community aged care information services; and the Request for Application for carer respite services.
61,006
HMA Blaze Pty Ltd Advertisement of the grant application process for the National Respite for Carers Program.
2,364
HMA Blaze Pty Ltd Advertisement of the 2004 National Respite for Carers services funding round.
21,805
HMA Blaze Pty Ltd Advertisement of the Commonwealth Carelink Program for 2004-05.
1,344,013
HMA Blaze Pty Ltd Advertisement of the Annual Survey of Aged Care Homes 2005, 2006 and 2007.
2,435
HMA Blaze Pty Ltd Advertisement of Investing in Australia’s Aged Care: Better Skills for Better Care round.
2,364
HMA Blaze Pty Ltd Advertising for 2005-06 training for the Support for Aged Care Workers Application round.
2,656
HMA Blaze Pty Ltd Advertisement for the procurement process to conduct a national trial of the draft Aged Care Funding Instrument.
2,483
HMA Blaze Pty Ltd Advertising the Minister’s Awards for Excellence in Aged Care 2005.
5,121
HMA Blaze Pty Ltd Advertising tender notices in relation to scoping and research to support the listing of Palliative Care medications through the Pharmaceutical Benefits Scheme and secretariat support for the Palliative Care Medications Working Group.
2,358
HMA Blaze Pty Ltd Advertising in various newspapers and magazines regarding change to National Industrial Chemicals Notification and Assessment Scheme Registration requirements.
45,288
HMA Blaze Pty Ltd Advertising for invitations to comment on Office of Gene Technology Regulator activities.
112,982
HMA Blaze Pty Ltd Design and advertising of tender notice for the National Stocktake of Eye Health equipment in designated Aboriginal Community controlled Health Services.
3,099
HMA Blaze Pty Ltd Advertising the Strengthening Medicare initiative to increase to $7.50 the incentives for GPs who bulk bill in regional, rural and remote Australia or Tasmania.
4,906
HMA Blaze Pty Ltd Tender advertising process for Panel of Program Evaluators and Reviewers.
3,320
HMA Blaze Pty Ltd Advertising for the Round the Clock Program – start up grants.
53,779
HMA Blaze Pty Ltd Advertorial placements for the National Pneumococcal Vaccination Program.
29,487
HMA Blaze Pty Ltd Advertising tenders for consultancies on rural and remote general practice.
14,251
HMA Blaze Pty Ltd Advertising tenders for Evaluation of Regionalisation of GP Vocational Training.
7,098
HMA Blaze Pty Ltd Advertising of the Residential Medication Management Review.
9,339
HMA Blaze Pty Ltd Advertising of the New Diabetes Education Service.
9,339
HMA Blaze Pty Ltd Advertising of the Aboriginal and Torres Strait Islander Adult Health Check.
100,520
HMA Blaze Pty Ltd National Health and Medical Research Council advertising for Enabling Grants.
1,580
HMA Blaze Pty Ltd National Health and Medical Research Council Request for Tender on 10 Year Retrospective Survey.
2,228
HMA Blaze Pty Ltd National Health and Medical Research Council advertising the Health Services Research program Round 2.
3,115
HMA Blaze Pty Ltd National Health and Medical Research Council advertising for the first round of public consultation for the Australian Code for Conducting Research 2004.
2,041
HMA Blaze Pty Ltd National Health and Medical Research Council advertising for Ageing Well, Ageing Productively Grants.
3,653
HMA Blaze Pty Ltd National Health and Medical Research Council advertising for the Preventative Health Care Program.
6,056
HMA Blaze Pty Ltd National Health and Medical Research Council Request for Tender on Establishing the Feasibility of a Medical Research Endowment Scheme.
2,794
HMA Blaze Pty Ltd National Health and Medical Research Council advertising for the Glucosamine Study.
2,700
HMA Blaze Pty Ltd National Health and Medical Research Council Request for Tender on the Workforce Survey.
1,863
HMA Blaze Pty Ltd National Health and Medical Research Council advertising regarding public consultation on the review of the National Statement on Ethical Conduct in Research Involving Humans.
17,271
HMA Blaze Pty Ltd Advertisement inviting submissions for the review of the Australian and New Zealand Food Regulation Ministerial Council’s Consultative Mechanism in the Weekend Australian.
3,232
HMA Blaze Pty Ltd Advertisements for public consultation forums for the review of the Australian and New Zealand Food Regulation Ministerial Council’s Consultative Mechanism in national newspapers.
7,314
HMA Blaze Pty Ltd Advertisements for the Food Standards Australia New Zealand Board in national newspapers.
2,221
HMA Blaze Pty Ltd Advertising in public notices in press for the Development of the National Alcohol Strategy.
10,193
HMA Blaze Pty Ltd Tender advertising for auspice arrangements for the Australian National Council on Drugs.
2,709
HMA Blaze Pty Ltd Tender advertising for the Development of a Risk Profiling Tool for Australian Food Business Sectors.
2,256
HMA Blaze Pty Ltd Tender advertising for the Development of National Operating Procedures for Multi-Jurisdictional Food Borne Illness Outbreaks.
2,435
HMA Blaze Pty Ltd Tender advertising for Physical Activity Recommendations for Older Australians.
2,435
HMA Blaze Pty Ltd Tender advertising for the Development of Clinical Practice Guidelines for the management of alcohol problems in Aboriginal and Torres Strait Islander peoples.
14,455
HMA Blaze Pty Ltd Tender advertising for the health promotion of the Australian Alcohol Guidelines project.
13,476
HMA Blaze Pty Ltd Advertising in relation to overseas trained doctor recruitment activities.
16,610
HMA Blaze Pty Ltd International advertising for the DoctorConnect information and support system for overseas trained doctors.
80,300
HMA Blaze Pty Ltd Advertising for the Rural Health Support, Education and Training 2005-07 Program Grant funding round.
103,359
HMA Blaze Pty Ltd Advertising for the Medical Rural Bonded Scholarship Scheme, the Rural Australia Medical Undergraduate Scheme, and the John Flynn Scholarship Scheme in metropolitan and regional newspapers.
55,167
HMA Blaze Pty Ltd Advertising of the Medical Specialist Re-entry Program.
31,138
HMA Blaze Pty Ltd Advertising of the Outer Metropolitan Relocation Incentive Grants Program, a component of the More Doctors for Outer Metropolitan Areas Measure.
36,514
HMA Blaze Pty Ltd Engage media specialists to assist in media planning, placement and rates negotiations with media outlets.
28,237
HMA Blaze Pty Ltd Tender advertisements for National Pathology Accreditation Advisory Council documents.
9,203
HMA Blaze Pty Ltd Tender advertisements for National Pathology Accreditation Advisory Council documents.
2,665
HMA Blaze Pty Ltd Tender advertisements for Intra Operative Trans Oesophageal Echocardiography process.
10,395
HMA Blaze Pty Ltd Advertisement calling for registration at the Dimensions in Health Care Conference, 15th Casemix Conference.
3,709
HMA Blaze Pty Ltd Tender advertising for Central Office accommodation realignment.
2,398
HMA Blaze Pty Ltd Tender advertising for the provision of a corporate Geospatial Information System.
3,049
HMA Blaze Pty Ltd Media advertising of general staff vacancies (Central Office, TGA and State and Territory Offices).
632,144
HMA Blaze Pty Ltd Media advertising of Senior Executive Service vacancies.
79,401
Hudson Global Resources Media advertising of Senior Executive Service vacancies.
38,603
Husen Pty Ltd National Health and Medical Research Council advertising for Enabling Grants.
1,644
Imparja Television Advertising of Aboriginal and Torres Strait Islander Adult Health Check.
10,835
National Indigenous Radio Service Advertising of Aboriginal and Torres Strait Islander Adult Health Check.
14,080
National Indigenous Radio Service Indigenous advertising – Strengthening Medicare campaign.
38,720
Paper Shuffle Media advertising of Senior Executive Service vacancies.
87,175
Universal McCann Advertising placement for the National Illicit Drugs Campaign.
7,475,191
Universal McCann Advertising placement for the 'Go for 2 & 5™' campaign.
3,639,503

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Other Advertising
Organisation Service Provided Paid
$ (GST Incl)
Lane Printing Printing of voucher packs for eligible clients of the Office of Hearing Services.
64,530
Royal College of Pathologists of Australia Advertising for the Medical Specialist Re-entry Program in the Pathway magazine.
5,170
SMS Technology Group Limited Creative design of marketing materials for the DoctorConnect project for direct mail-out.
14,250


Produced by the Portfolio Strategies Division, Australian Government Department of Health and Ageing.
URL: http://www.health.gov.au/internet/annrpt/publishing.nsf/Content/appendix1-advertising-market-research-1
If you would like to know more or give us your comments contact: annrep@health.gov.au