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Annual Report - Appendix 1: Advertising and Market Research
Appendix 1Appendix 2Appendix 3Appendix 4Appendix 5Appendix 6Appendix 7Appendix 8Appendix 9Appendix 10Appendix 11

Appendix 1 – Advertising and Market Research

Advertising Agencies


Organisation

Service Provided

Paid $ (GST Incl)
BMF Advertising Pty Ltd Talent fees for the National Tobacco Campaign - 'Lung','Artery', 'Call for Help', 'Brain' and 'Eye' advertisement.
118,462
Brown Melhuish Fishlock Creative advertising services for the National Tobacco Campaign - Health Warnings.
467,472
HMA Blaze Pty Ltd Advertising the Trachoma tender.
3,999
HMA Blaze Pty Ltd
 General advertisement in the Weekend Australian (22 April 2006) about Therapeutic Goods Administration employment.
7,199
HMA Blaze Pty Ltd Advertising of the opening of the 2005-06 round of the Better Skills for Better Care program - August 2005.
2,214
HMA Blaze Pty Ltd Advertising of the Aged Care Nursing Scholarships Scheme - March 2006.
9,228
HMA Blaze Pty Ltd Advertising of a request for Expressions of Interest (227/05-06) for the Support for Aged Care Training program - March 2006.
9,500
HMA Blaze Pty Ltd
 DoctorConnect web site advertising in international and domestic medical journals.
316,774
HMA Blaze Pty Ltd Request for Tender advertisement for the evaluation of rapid assessment units in specialist medical colleges.
2,877
HMA Blaze Pty Ltd Annual advertising for the Medical Rural Bonded Scholarship Scheme, the Rural Australia Medical Undergraduate Scheme, and the John Flynn Scholarship Scheme in metropolitan and regional newspapers.
56,588
J.Walter Thompson Creative advertising services for the 'Get Moving' physical activity campaign.
870,147
Jeffress DoctorConnect web site advertising in domestic medical journals.
1,691
National Promotions Production of DoctorConnect materials.
24,357
Small World Media Group DoctorConnect web site advertising in international and domestic medical journals.
4,000
The 303 Group Creative advertising services for the 'Go for 2&5®' fruit and vegetable campaign.
109,672
The Campaign Palace/Red Cell (formerly Batey Kazoo) Talent roll-over fees and advertising services for the National Illicit Drugs campaign.
41,836
The Couch Print, production and development of DoctorConnect materials.
12,699
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Market Research Organisations


Organisation Service Provided
Paid $ (GST Incl)

Australia Market Research Pty Ltd

Provision of quantitative research to evaluate the Health and Ageing web site www.health.gov.au.
*44,550
Australian Healthcare Associates Pty Ltd To undertake a survey of aged care homes for the Aged Care GP Panels Initiative for the period 1 July 2004 to 31 December 2005. This included data collection, analysis, production of a final report and print ready version for distribution.
54,692
Blue Moon Research and Planning Pty Ltd Concept testing of consumer messages on smoking, nutrition, alcohol, physical activity and overweight and obesity (SNAP-O) and the concept of a SNAP-O Consumer Resource.
87,780
Blue Moon Research and Planning Pty Ltd
 Qualitative research for the National Varicella Vaccination campaign.
*77,000
Blue Moon Research and Planning Pty Ltd BreastScreen Australia qualitative research into women's attitudes to breast cancer screening and their communication needs.
109,780
Blue Moon Research and Planning Pty Ltd Qualitative research to evaluate the Australian Immunisation Handbook, 8th Edition.
**61,292
Blue Moon Research and Planning Pty Ltd A literature review to identify barriers relating to childhood and adult immunisation.
13,167
Blue Moon Research and Planning Pty Ltd Qualitative research on pandemic influenza, May 2006.
**55,395
Blue Moon Research and Planning Pty Ltd Qualitative research on pandemic influenza, November 2005.
*198,000
Campbell Research and Consulting Pty Ltd 2005 Community Attitudes to Palliative Care Research project.
138,794
CHIK Services Pty Ltd
 IT Readiness Survey, to research the current level of IT use within the aged care sector and the sector's capacity to take-up eBusiness and e-Health initiatives.
**68,153
Colmar Brunton Social Research Provision of qualitative research to evaluate the Health and Ageing web site.
*43,852
Cultural and Indigenous Research Centre Australia An evaluation of the Vibe Australia products.
168,580

Cultural Perspectives Pty Ltd		 Public consultation on increasing cultural competency for engaging people of culturally and linguistically diverse backgrounds in healthier living - 8 focus groups at $4,400 each.
35,200
Eureka Strategic Research Pty Ltd Concept testing research for the National Skin Cancer Awareness Campaign.
**77,445
Eureka Strategic Research Pty Ltd Developmental research for the National Skin Cancer Awareness Campaign.
*87,593
Eureka Strategic Research Pty Ltd Evaluation of the effectiveness of promotional material for the Bonded Medical Places Scheme.
11,891
Eureka Strategic Research Pty Ltd
 Developmental research for the Asthma Awareness Communication Initiative.
*159,984
Eureka Strategic Research Pty Ltd Qualitative research on security policy awareness within the Department.
17,919
Eureka Strategic Research Pty Ltd Qualitative research to evaluate the implementation of a security awareness strategy within the Department.
17,556
Inside Story Knowledge Management Pty Ltd Market Research (Phase 2) Services for the Aged Care Choices web site project.
**74,167
IPSOS Australian Pty Ltd
 Smoking and Pregnancy Advisory Group qualitative research.

*55,000
Newton Wayman Chong . Research on how doctors and pharmacists access information from the Schedule of Pharmaceutical Benefits
61,097
Roy Morgan Research Pty Ltd Research with parents of teenagers, and teenagers about alcohol.
103,177
Roy Morgan Research Pty Ltd. National Pneumococcal Vaccination Campaign Evaluation.
132,000
Scott Market Research . National Cervical Screening Program qualitative research into current attitudes and behaviour regarding cervical cancer and screening and evaluation of revised communication materials reflecting the changes as a result of implementing revised National Health and Medical Research Council cervical screening guidelines
*65,137
The Social Research Centre Pty Ltd Provision of the Tobacco Retailers Survey.
*44,000
The Social Research Centre Pty Ltd National Tobacco Survey - November 2005.
*209,871
The Social Research Centre Pty Ltd Evaluation of the National Illicit Drugs Youth Campaign.
340,699
The Social Research Centre Pty Ltd Consumer Perspectives Survey - undertake qualitative research leading to question development for new survey modules and quantitative research involving implementation of the survey.
**336,093
Taylor Nelson Sofres Australia Pty Ltd . National Health and Medical Research Council National Stakeholder Survey and report
145,503
Wallis Consulting Pty Ltd Evaluation of the National Drugs Campaign Sponsorship of the 2005 Rock Eisteddfod Challenge.
64,352
Wendy Bloom and Associates Market research into Pharmaceutical Benefits Scheme information materials.
25,000
Wendy Bloom and Associates Market research to evaluate the effectiveness and appropriateness of design concepts and written materials for the Healthy for Life program.
*43,938
Woolcott Research Pty Ltd
Consumer omnibus survey to evaluate the 2005 World AIDS Day communications activities.
*13,789
Woolcott Research Pty Ltd Concept testing and benchmark research for the 'Go for 2&5®' campaign.
56,412
Woolcott Research Pty Ltd

Concept testing and tracking research for the 'Get Moving' physical activity campaign.

449,210
Woolcott Research Pty Ltd National Youth Tobacco Campaign concept testing.

**98,934
Woolcott Research Pty Ltd Health Warnings Campaign Omnibus Survey.
**12,710
Woolcott Research Pty Ltd National Tobacco Campaign Health Warnings concept testing.
*94,540
Worthington di Marzio Research Pty Ltd Community Attitudes to Ageing and Older People.
154,000
Zoo Focus testing and development of consumer messages and resources on overweight and obesity.
64,850

* These contracts are also reported in Appendix 3 – Consultancy Services.
** This amount reflects particulars of all amounts paid by the Department during the financial year not the total contract value as reported in Appendix 3 – Consultancy Services.

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Polling Organisations


Organisation

Service Provided

Paid $
(GST Incl)
Not applicable. Not applicable.
Not
applicable.
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Direct Mail Organisations


Organisation

Service Provided

Paid $ (GST Incl)

Australia Post

Bulk lodgement and postage of the Medicare Benefits Schedule.
274,570
Canprint Communications Pty Ltd Frequently Asked Questions (PBS 11).
5,126
Couch Design Studio Pty Ltd Desktopping and design concepts for Pandemic Influenza resources.
4,643
CPP Instant Printing Printing of the Australian Health Management Plan for Pandemic Influenza.
30,215
Excell Printing Consumer Postcard (PBS 10).
3,553
HMA Blaze Pty Ltd Tender for horizon scanning services for New Medical Technologies.
2,709
Lane Print Group Printing and distribution of residential aged care fees advice letters.
257,979
Leigh Mardon Australian Pty Ltd Printing of voucher packs for eligible clients of the Office of Hearing Services.
46,023
Leigh Mardon Australian Pty Ltd Printing of survey questionnaires for the Office of Hearing Services Client Satisfaction Survey.
6,930
National Capital Printing Printing of information tools.
43,292
National Mailing and Marketing Pty Ltd Warehousing and distribution of HIV/AIDS and STIs- related education and policy materials.
31,167
National Mailing and Marketing Pty Ltd Warehousing and distribution of National Cervical Screening Program communication and education resources.
2,329
National Mailing and Marketing Pty Ltd

Distribution of information packages to health professionals to support implementation of the revised National Health and Medical Research Council cervical screening guidelines.
19,104
National Mailing and Marketing Pty Ltd Mail-out to Division of General Practice and Immunisations providers.
32,743
National Mailing and Marketing Pty Ltd Warehousing and distributing of Immunise Australia Programs publications.
9,642
National Mailing and Marketing Pty Ltd Warehousing and distributing of Immunise Australia Programs publications.
11,934
National Mailing and Marketing Pty Ltd Mail-out to GPs on the National Pneumococcal Vaccination Program for older Australians.
9,711
National Mailing and Marketing Pty Ltd

Warehousing and distribution of alcohol health promotion resources.
358,610
National Mailing and Marketing Pty Ltd . Warehousing and distribution of Indigenous and Diversion resources
89,650
National Mailing and Marketing Pty Ltd Warehousing and distribution of promotional and educational material on licit and illicit drugs.
30,268
National Mailing and Marketing Pty Ltd Collation, storage and distribution of Lifescripts Resource Kits.
47,345
National Mailing and Marketing Pty Ltd Storage and dispersing of Falls Preventions booklets and brochures.
14,897
National Mailing and Marketing Pty Ltd Warehousing and distribution of Nutrition and Physical Activity material.
158,132
National Mailing and Marketing Pty Ltd Resource order fulfilment, mail-outs and stock management for the National Illicit Drugs Campaign.
89,261
National Mailing and Marketing Pty Ltd National mail-outs to GPs and parents for the National Pneumococcal and Varicella Vaccination Programs.
255,829
National Mailing and Marketing Pty Ltd

 Preparation and distribution of changes to the Pathology Services Table of the Medicare Benefits Schedule effective 1 November 2005.
4,219
National Mailing and Marketing Pty Ltd

Preparation and distribution of National Pathology Accreditation Advisory Council documents.
12,923
National Mailing and Marketing Pty Ltd

Preparation and distribution of three National Pathology Accreditation Advisory Council documents for public consultation.
13,040
National Mailing and Marketing Pty Ltd Preparation and distribution of pathology documents.
5,377
National Mailing and Marketing Pty Ltd

Release and distribution of National Pathology Accreditation Advisory Council documents for public consultation.
7,145
National Mailing and Marketing Pty Ltd Distribution of brochures for organ donation National Schools Competition.
2,105
National Mailing and Marketing Pty Ltd Storage and distribution of Pharmaceutical Access and Quality Branch publications.
9,735
National Mailing and Marketing Pty Ltd Warehousing, production and distribution of materials.
21,081
National Mailing and Marketing Pty Ltd Warehousing, production and distribution of materials.
1,553
National Mailing and Marketing Pty Ltd Storage and distribution of the Medicare Benefits Schedule.
20,406
National Mailing and Marketing Pty Ltd Storage and distribution of publications for the Office of Hearing Services.
32,181
National Mailing and Marketing Pty Ltd Distribution of 2004 Aged Care Survey results.
17,928
National Mailing and Marketing Pty Ltd Preparation and distribution of new Medicare Benefits Schedule Items to GPs.
25,913
National Mailing and Marketing Pty Ltd Preparation and distribution of Higher Education Contribution Scheme Reimbursement Scheme posters and brochures.
11,625
National Mailing and Marketing Pty Ltd Warehousing, packing and distribution of Aboriginal and Torres Strait Islander health publications.
24,076
National Mailing and Marketing Pty Ltd Preparation and distribution of personalised letters to aged care homes.
6,214
National Mailing and Marketing Pty Ltd Storage and distribution of aged care information products.
452,792
National Mailing and Marketing Pty Ltd Storage and distribution of continence information material.
149,365
National Mailing and Marketing Pty Ltd
 Preparation and distribution of regulatory information.
2,562
National Mailing and Marketing Pty Ltd Preparation and distribution of promotional material for the Aged Care Nursing Scholarships Scheme - September 2005.
4,129
National Mailing and Marketing Pty Ltd Preparation of and distribution of 2005 Aged Care Approvals Round information kits.
25,662
National Mailing and Marketing Pty Ltd Preparation and distribution of the 2005 Regional Distribution of Aged Care Places kit.
3,986
National Mailing and Marketing Pty Ltd Distribution of the Payment E$$ential$ newsletter (10 editions).
33,166
National Mailing and Marketing Pty Ltd Storage and despatch of Building Healthy Community Resources - promotional materials, Resource Kit and WellingTONNE Challenge Kit.
14,865
National Mailing and Marketing Pty Ltd

Distribution of the 9th Annual Medical Training Review Panel Report.
2,181
National Mailing and Marketing Pty Ltd Mail-out and storage services for HealthInsite
promotional materials.
1,513
National Mailing and Marketing Pty Ltd

Mail-out and storage services for HealthConnect
promotional materials.
2,300
National Mailing and Marketing Pty Ltd

Warehousing, picking and packing of palliative care products.
32,489
National Mailing and Marketing Pty Ltd Distribution of the Private Patients' Hospital Charter.
5,254
New Millennium Print Printing of Pandemic Influenza resources.
14,339
PMP Print Pty Ltd Bulk delivery of the Medicare Benefits Schedules.
10,645
Pirion Pty Ltd Printing of the Australian Health Management Plan for Pandemic Influenza.
5,859
Rural Health Education Foundation
Distribution of Diabetes Professional Development Programs on DVD and video.
172,466
Union Offset Printers Broadband for Health Year 3 Information Kit printing.
15,306
Zoo Communications Pty Ltd Desktopping and design concepts for Pandemic Influenza resources.
56,341
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Media Advertising Organisations


Organisation

Service Provided

Paid $ (GST Incl)
HMA Blaze Pty Ltd Tender advertisement for the Survey of Antimicrobial Resistance in Food.
2,709
HMA Blaze Pty Ltd Placing advertisements for the Statutory Review of the Gene Technology Act 2000.
34,442
HMA Blaze Pty Ltd Placing advertisements for invitations to comment on the Office of the Gene Technology Regulator – regulatory activities.
44,306
HMA Blaze Pty Ltd Placing advertisements for recruitment of staff - the Office of the Gene Technology Regulator.
56,545
HMA Blaze Pty Ltd Advertising changes to the Australian Immunisation Handbook, 8th Edition.
2,657
HMA Blaze Pty Ltd Advertising for Expressions of Interest for the manufacture of Q Fever Vaccine and Screening Test.
2,709
HMA Blaze Pty Ltd A national newspaper advertisement in all capital cities inviting submissions for the Chlamydia Targeted Grants Program for Chlamydia Testing Projects.
18,499
HMA Blaze Pty Ltd Advertisements for the tender for a research project to identify the enablers and barriers of Indigenous injecting drug users accessing needle and syringe programs.
3,343
HMA Blaze Pty Ltd Advertisements for the tender of the national Amphetamines Training Package.
2,435
HMA Blaze Pty Ltd Printing of graphic health warnings in medical journals.
29,981
HMA Blaze Pty Ltd Advertisement seeking tenders for the National Drug Strategy Data Analysis Project.
2,709
HMA Blaze Pty Ltd Advertisements calling for submissions and advising consultations for the development of a National Cannabis Strategy.
12,542
HMA Blaze Pty Ltd Advertising Expressions of Interest for the Healthy School Community Grants Program.
3,953
HMA Blaze Pty Ltd Advertorial placements for the National Pneumococcal Vaccination Program.
217,804
HMA Blaze Pty Ltd

Making up and placement of newspaper advertisements in relation to Request for Tender 287/0506 Cleaning and Waste Management Services.
2,932
HMA Blaze Pty Ltd Advertising for a selection process to find a service provider for Magnetic Resonance Imaging in Dubbo, New South Wales.
9,854
HMA Blaze Pty Ltd Advertising for a selection process to find a service provider for a trial of mobile Magnetic Resonance Imaging in Gippsland, Victoria and South Eastern New South Wales.
11,814
HMA Blaze Pty Ltd

Advertisement for a consultant to review the Approved (Pathology) Collection Centre arrangements.
11,429
HMA Blaze Pty Ltd

Advertisement for a consultant to investigate the drivers of growth in pathology and diagnostic imaging.
15,813
HMA Blaze Pty Ltd
 Advertising in the medical press for
submissions to the Plasma Fractionation Review.
13,317
HMA Blaze Pty Ltd
Advertising in the national press for
submissions to the Plasma Fractionation Review.
46,987
HMA Blaze Pty Ltd Advertising in the national press for the tender of information technology and related services.
2,021
HMA Blaze Pty Ltd

Advertisement in the Medical Observer and the Australian Doctor - Changes to Allied Health Items.
19,569
HMA Blaze Pty Ltd

Advertisement in the Medical Observer and the Australian Doctor - Changes to Allied Health items.
12,452
HMA Blaze Pty Ltd Advertisement in the Medical Observer and the Australian Doctor - Higher Education Contribution Scheme.
13,437
HMA Blaze Pty Ltd Publish Round The Clock round 1 advertisement in the medical press (the Medical Observer and the Australian Doctor).
9,102
HMA Blaze Pty Ltd

Advertising in The Australian call for submissions for nursing in general practice.
6,104
HMA Blaze Pty Ltd Recruitment advertisement in The Australian (April 2005-06).
6,962
HMA Blaze Pty Ltd Arranged the advertising of the Healthy for Life program national call for applications.
39,166
HMA Blaze Pty Ltd Australia New Zealand Therapeutic Products Authority, road show advertising, Australian newspapers.
11,417
HMA Blaze Pty Ltd Advertisement in various newspapers and magazines regarding National Industry Chemicals Notification Assessment Scheme registration and chemical awareness.
14,349
HMA Blaze Pty Ltd Recruitment advertisements during 2005-06 in various newspapers - Office of Chemical Safety/National Industrial Chemicals Notification and Assessment Scheme.
55,684
HMA Blaze Pty Ltd Advertising for public engagement forums on the safe use of chemicals, in various newspapers.
16,078
HMA Blaze Pty Ltd Newspaper insert for national day for older Australians.
5,500
HMA Blaze Pty Ltd Press advertising for Older People Speak Out People's Choice Awards.
40,023
HMA Blaze Pty Ltd Placement of continence awareness material in regional and rural newspapers.
46,113
HMA Blaze Pty Ltd Placement of the public toilet map flyer in travel and motoring organisation magazines.
42,530
HMA Blaze Pty Ltd Advertising of invitations to apply for grants for dementia collaborative research centres and for dementia behaviour management advisory services.
38,702
HMA Blaze Pty Ltd Advertising of invitation to apply for grants for dementia training resources for people with special needs.
23,911
HMA Blaze Pty Ltd Advertising of invitation to apply for grants for Dementia Training Study Centres.
21,857
HMA Blaze Pty Ltd Advertising of Request for Tender for dementia outcomes measurement suite.
21,313
HMA Blaze Pty Ltd Advertising of invitation to apply for dementia community grants - community support and service development grants.
20,399
HMA Blaze Pty Ltd Advertising of Request for Tender for stock take of dementia workforce curricula and training.
19,894
HMA Blaze Pty Ltd Advertisements giving advance notice of invitation to apply for grants for dementia behaviour management advisory service.
19,490
HMA Blaze Pty Ltd Advertising of invitation to apply for grants for dementia care skills for aged care workers.
19,181
HMA Blaze Pty Ltd Advertisements giving advance notice of invitation to apply for community grants, dementia research grants and dementia collaborative research centres.
18,845
HMA Blaze Pty Ltd Advertisements giving advance notice of invitation to apply for collaborative research centres.
18,845
HMA Blaze Pty Ltd Advertising of Request for Tender for Dementia a National Health Priority national evaluation.
17,325
HMA Blaze Pty Ltd Advertising of Request for Tender for dementia research mapping.
17,054
HMA Blaze Pty Ltd Advertising of Request for Tender for national dementia web site and associated portals.
17,054
HMA Blaze Pty Ltd Advertising of A Community for All Ages - Building the Future national speakers series in The West Australian.
2,765
HMA Blaze Pty Ltd Advertising - 2006 Aged Care Approvals Round - information sessions.
47,321
HMA Blaze Pty Ltd Advertising - 2006 Aged Care Approvals Round - translation of invitation to apply.
7,315
HMA Blaze Pty Ltd Advertising - 2006 Aged Care Approvals Round - invitation to apply.
61,948
HMA Blaze Pty Ltd Advertising for Request for Tender for national Aged Care Funding Instrument training.
2,709
HMA Blaze Pty Ltd Media advertising of general staff and Senior Executive Service vacancies (Central Office, the Therapeutic Goods Administration and State and Territory Offices).
691,189
HMA Blaze Pty Ltd Advertorial and advertising placements in relation to Rural Health Strategy activities.
3,147
HMA Blaze Pty Ltd Advertising for the Rural Private Access Program Grant Funding Round 3.
51,117
HMA Blaze Pty Ltd Broadband for Health Year 3 Information Kit printing.
11,214
HMA Blaze Pty Ltd Advertisement for the Request for Tender - 186/0506 Development of Type 2 Diabetes Guidelines.
2,709
HMA Blaze Pty Ltd Advertising grant funding (three rounds) for the Local Palliative Care grants program.
7,084
Universal McCann Media buy for the National Illicit Drugs Campaign.
1,351,389
Universal McCann Media buy for National Tobacco Campaign - Health Warnings.
1,488,223
Universal McCann Media buy for the 'Go for 2&5®' fruit and vegetable campaign.
692,678
Universal McCann Media buy for the 'Get Moving' physical activity campaign.
4,880,909
Verossity Recruitment advertising of Senior Executive Service position.
34,252
Verossity Recruitment advertising of executive level positions.
11,272
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Other Advertising


Organisation

Service Provided

Paid $ (GST Incl)
2B Advertising and Design Design and printing services for the Minister's Awards for Excellence in Aged Care - October 2005.
4,348
Giraffe Visual Communication Redesign of the Private Patients' Hospital Charter.
5,247
National Capital Printing Printing of the Private Patients' Hospital Charter.
36,321
NPM Marketing

Promotional pens for the General Practice Immunisation Scheme and the Practice Incentives Program.
6,765
Spectrum Graphics Higher Education Contribution Scheme Reimbursement Scheme poster and brochures.
2,651
The Stavridis Group Redesign of the Private Patients' Hospital Charter.
3,200


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