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PDF printable version of P.S. Did you know? (PDF 134 KB)
Get Active, Eat Good Tucker, Live Longer! is the brand name for the Local Community Campaigns to the Promote Better Health measure, part of the Indigenous Chronic Disease Package. Launched in April 2011, Live Longer! involves local Aboriginal and Torres Strait Islander communities in developing their own local initiatives to tackle chronic disease risk factors, including poor nutrition, lack of exercise, smoking and lack of access to primary health care services.
www.livelonger.health.gov.au

The
National Tobacco Campaign was launched in January 2011, highlighting the connection between smoking and lung cancer, and also providing motivating milestones to help people to quit. The campaign focuses on smokers and recent quitters aged 18-40 years and is produced by the department for the Australian National Preventive Health Agency.
www.quitnow.gov.au
The first stage of the National Tobacco Campaign – More Targeted Approach commenced in February 2011. The campaign has included communications to people from 29 culturally and linguistically diverse backgrounds and a series of advertisements commencing from May 2011 to encourage pregnant women to stop smoking. The More Targeted Approach campaign is funded for four years and focuses on hard to reach and at risk groups who may not be reached by the Australian National Preventive Health Agency’s mainstream campaign. www.quitnow.gov.au

The
Indigenous Anti-Smoking Social Marketing Campaign (‘Break the Chain’) commenced in March 2011 with the introduction of the first-ever national anti-smoking television campaign specifically designed for Aboriginal and Torres Strait Islander audiences.
www.quitnow.gov.au

The
Swap It, Don’t Stop It Campaign was launched in March 2011 to show Australians how they can take steps to help reduce their waist measurement and improve their overall health and well-being. The campaign encourages people to consider small nutrition and physical activity swaps they can make in everyday life. The campaign also features a campaign website and an iPhone application.
www.swapit.gov.au

The latest phase of the
National Drugs Campaign focused on ecstasy, warning young people about the harms associated with illicit drug use, including that you don’t know what’s in an ecstasy pill. In 2010-11 prevention messages were delivered through media and activities centred around a music theme to engage youth when planning their weekend activity and in high-risk settings.
www.drugs.health.gov.au
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