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The department promotes community awareness of key health and ageing issues and programs by undertaking advertising campaigns. The department also seeks the community's views on health and ageing matters through market research activities.
The department is required to report on all payments over $11,200 (GST inclusive) to advertising agencies, market research organisations, polling organisations, media advertising organisations, and direct mail organisations. Details of payments to these organisations in 2009-10 are set out below. Note that the department did not make any payments to polling organisations.
| Organisation | Service Provided | Creative Head hours Paid (GST Incl)1 |
|---|---|---|
| 2B Advertising and Design | Provision of graphic design services for the 'Know the Signs Project' under the Dementia Communications Strategy. | $16,946 |
| Bearcage Pty Ltd | Production of video to inform on the Rural Health Workforce Strategy Communications Plan. | $146,694 |
| Blue Star Print | Printing of Influenza packs to medical professionals. | $24,176 |
| Blue Star Print | Seasonal Flu Campaign brochure, fact sheets and posters. | $29,445 |
| BMF Advertising | Provision of creative services for the Pandemic H1N1 2009 Vaccination Campaign. | $407,043 |
| BMF Advertising | H1N1 2009 Vaccination Campaign. | $71,500 |
| BMF Advertising | H1N1 2009 Kids Vaccination Campaign. | $27,564 |
| BMF Advertising | TV Advertising Vaccination Campaign August 2009. | $380,890 |
| BMF Advertising | Creative Advertising H1N1 Vaccination Campaign Immunisation Register (ACIR). | $77,176 |
| BMF Advertising | Creative advertising services for the H1N1 Pandemic Communication Campaign. | $132,724 |
| BMF Advertising | Creative advertising services for the National Drugs Campaign. | $528,312 |
| Dreamtime Public Relations | Seasonal Flu Kit. | $23,936 |
| Ideas & Directions | Photography for Rural Health Workforce Strategy – Communication. | $94,435 |
| Infomed | Advertising of Eye Health Awareness Campaign Phase 2. | $75,680 |
| J. Walter Thompson Australia Pty Ltd (trading as JWT) | Managing and coordinating a competition web application for Phase 2 of the National Sexually Transmissible Infection Prevention Program. | $95,282 |
| J. Walter Thompson Australia Pty Ltd (trading as JWT) | Creative advertising services for Health Reform Plan Communication Campaign. | $135,509 |
| J. Walter Thompson Australia Pty Ltd (trading as JWT) | Creative advertising services for the National Sexually Transmissible Infections Prevention Program: Sexual Health Campaign. | $86,471 |
| Origin Communications Pty Ltd | Indigenous campaign for PANVAX H1N1 Vaccine Rollout. | $126,720 |
| The 303 Group Pty Ltd | Creative advertising services for phase two of the National Binge Drinking Campaign. | $32,875 |
| Organisation | Service Provided | Paid (GST Incl) |
|---|---|---|
| Blue Moon Unit Trust* | Concept testing and evaluation research for the Pandemic H1N1 2009 Vaccine Autumn Campaign. | $192,720 |
| Blue Moon Unit Trust* | Research to support the Pandemic H1N1 2009 Vaccination Campaign. | $274,164 |
| Blue Moon Unit Trust* | Formative research pertaining to the development of a National Awards program under the Healthy Workers initiative. | $24,332 |
| Blue Moon Unit Trust* | Concept testing research for Stage 2 of the Illicit Drug Use – Targeting Young Methamphetamine Users. | $487,630 |
| Blue Moon Unit Trust* | Formative and concept testing research for the Measure Up campaign. | $189,640 |
| Blue Moon Unit Trust* | Market testing of New Graphic Health Warnings and Information Product packaging. | $111,870 |
| Carroll Communications* | Literature review of the Indigenous Tobacco Health Marketing Interventions. | $30,250 |
| Cox Inall Ridgeway | Services for the provision of communication services to support Opal Fuel Commonwealth activities. | $51,480 |
| Cultural Perspectives Pty Ltd (trading as Cultural and Indigenous Research Centre Australia)* | Ear disease developmental research. | $472,505 |
| Deakin University* | A scoping study to determine the feasibility of a food database. | $97,680 |
| Horizon Research* | Development of the concept for a brochure and poster relating to National Physical Activity Recommendations for Children Aged 0-5. | $65,575 |
| Horizon Research* | Concept testing research of Dementia brochures and posters. | $59,006 |
| I & G Ltd | Activities for Indigenous community sexual health communications program. | $199,735 |
| Inside Story | Formative research pertaining to the development of a National Toolkit for employers under the Healthy Workers initiative. | $27,060 |
| Ipsos Public Affairs Pty Ltd & Winangali Pty Ltd* | Development of research for Local Indigenous Community Campaigns to promote better health. | $255,586 |
| Ipsos Public Affairs Pty Ltd & Winangali Pty Ltd* | Developmental research for National Action to Reduce Indigenous Smoking Rates Campaign. | $204,304 |
| Ipsos Public Affairs Pty Ltd* | National Binge Drinking Evaluation – November 2009 and April 2010. | $244,687 |
| Ipsos Public Affairs Pty Ltd* | Ready To Drink – National Binge Drinking Evaluation – November 2009 and April 2011. | $40,469 |
| Ipsos Public Affairs Pty Ltd* | Evaluation of the National Smoke-free Pregnancy Project. | $123,812 |
| Ipsos Public Affairs Pty Ltd* | Evaluation research for the 2009-10 National Skin Cancer Awareness Campaign. | $90,000 |
| Ipsos Public Affairs Pty Ltd* | Monitoring and evaluation of the Health Reform Communications. | $91,120 |
| Open Mind Research Group Holdings Pty Ltd* | Market research testing of creative concepts for the Illicit Drugs in Sport Program. | $93,170 |
| ORC Australia Pty Ltd* | 2010 National Tobacco Survey. | $60,335 |
| ORIMA Research Pty Ltd* | Developmental Research on attracting more people to work in Indigenous health. | $419,559 |
| Mackenzie, Alison Colina T/A SM Research* | Concept testing research for Medicare Teen Dental Plan materials. | $75,230 |
| Stancombe Research & Planning Pty Ltd | Measurement of the effectiveness of the National Continence Management Strategy's Phase Three Awareness Raising Activities. | $26,441 |
| The Social Research Centre Pty Ltd* | Evaluation of the Australian Better Health Initiative Measure Up Campaign. | $321,665 |
| The Social Research Centre Pty Ltd* | Evaluation research for the National Tobacco Campaign 2010. | $50,302 |
| Urbis Pty Ltd* | Aboriginal and Torres Strait Islander Health Assessments: Developmental Research. | $196,488 |
| Urbis Pty Ltd* | Research for the development of the Tobacco Social Marketing Campaign. | $302,500 |
| Woolcott Research Pty Ltd | Focus testing products under Rural Health Workforce Strategy Communications Activities. | $100,650 |
| Woolcott Research Pty Ltd | Research for the Rural Health Workforce Strategy Communications campaign, Overseas Trained Doctors. | $106,260 |
| Woolcott Research Pty Ltd | Evaluation of mail out – Rural Health Workforce Strategy Communications Activities. | $32,450 |
| Woolcott Research Pty Ltd* | Omnibus research for community input into Health System Reform. | $18,007 |
| Woolcott Research Pty Ltd* | Conduct of Omnibus Benchmark for the National Health and Hospitals Network for Australia's Future Campaign. | $39,518 |
| Woolcott Research Pty Ltd* | Concept testing research for the National Health and Hospitals Network for Australia's Future Campaign. | $65,835 |
| Woolcott Research Pty Ltd* | Concept testing offline edits for the National Health and Hospitals Network for Australia's Future Campaign. | $93,594 |
| Woolcott Research Pty Ltd* | Concept testing for the Workforce Campaign – A Component of the Health Reform. | $151,360 |
| Woolcott Research Pty Ltd* | Qualitative and quantitative community input research for the Health System Reform. | $315,216 |
| Woolcott Research Pty Ltd* | Evaluation Research for the National Sexually Transmissible Infections Program Campaign. | $51,480 |
| * Also reported as a Consultancy under Part 4.3. | ||
| Organisation | Service Provided | Paid (GST Incl)2 |
|---|---|---|
| National Mailing and Marketing Pty Ltd | Preparation of personalised letter to GPs and specialists – Rural Health Workforce Strategy. | $11,344 |
| National Mailing and Marketing Pty Ltd | Warehousing for alcohol related publications, brochures and products. | $162,920 |
| National Mailing and Marketing Pty Ltd | Fulfilment and warehousing of National Binge Drinking Campaign resources. | $20,275 |
| National Mailing and Marketing Pty Ltd | Fulfilment and warehousing of National Drugs Campaign resources. | $13,229 |
| National Mailing and Marketing Pty Ltd | Fulfilment and warehousing of Measure Up campaign resources. | $31,414 |
| National Mailing and Marketing Pty Ltd | Warehousing and fulfilment of orders for information and promotion material for the carer information and support program. | $161,350 |
| National Mailing and Marketing Pty Ltd | Warehousing and fulfilment services for information materials about aged care health concerns. | $94,378 |
| National Mailing and Marketing Pty Ltd | Warehousing and fulfilment services for information materials about Better Oral Health in Residential Care and the Aged Care Complaints Investigation Scheme. | $37,830 |
| National Mailing and Marketing Pty Ltd | Warehousing and distribution of the Healthy Eating and Physical Activity Guidelines for Early Childhood Settings related publications, brochures and posters. | $25,440 |
| National Mailing and Marketing Pty Ltd | Warehousing and distribution of the Get Set 4 Life – Habits for Healthy Kids Guide related publications, brochures and posters. | $14,836 |
| National Mailing and Marketing Pty Ltd | Warehousing and distribution of nutrition related publications, brochures and posters. | $38,324 |
| National Mailing and Marketing Pty Ltd | Warehousing and fulfilment services for Immunisation publications. | $24,437 |
| Organisation | Service Provided | Paid (GST Incl) |
|---|---|---|
| Adcorp Australia Ltd | National advertising seeking applications for funding under the National Rural and Remote Health Infrastructure Program – Round 4. | $31,962 |
| Adcorp Australia Ltd | Advertisement for the annual round (Round 3) of General Practice After Hours Program funding. | $37,911 |
| Adcorp Australia Ltd | Advertisement announcing public consultation on draft regulations to support the Healthcare Identifiers. | $12,339 |
| Adcorp Australia Ltd | Advertising for public consultation on legislative proposals for Healthcare Identifiers and Privacy. | $16,131 |
| Adcorp Australia Ltd | Advertising for public consultation on legislative proposals for Healthcare Identifiers and Privacy. | $14,160 |
| Adcorp Australia Ltd | Invitation to comment on a risk assessment and risk management plan for genetically modified organisms. | $46,369 |
| Adcorp Australia Ltd | Placing advertisements for recruitment of staff. | $36,663 |
| Adcorp Australia Ltd | Remote and Aboriginal and Torres Strait Islander Aged Care Service Development Assistance Panel. | $30,459 |
| Adcorp Australia Ltd | Advertisement of the 2009-2010 Aged Care Approvals Round information sessions. | $36,811 |
| Adcorp Australia Ltd | Advertisement of the 2009-2010 Aged Care Approvals Round launch. | $26,333 |
| Adcorp Australia Ltd | Advertising in major newspapers, inviting applications for Regional Cancer Centres funding under the Health and Hospitals Fund. | $32,567 |
| Adcorp Australia Ltd | Newspaper advertising for open funding opportunity for expanded Drug and Alcohol treatment services for Aboriginal people living in the Eastern part of the OATSIH NSW greater southern planning region. | $11,820 |
| Adcorp Australia Ltd | Advertisement of vacancies on the Private Health Insurance Administration Council appointments. | $18,926 |
| Adcorp Australia Ltd | Advertisement of the Private Health Insurance Administration Council Commissioner appointment. | $19,004 |
| Adcorp Australia Ltd | Provision of National Advertising Commonwealth Respite and Carelink Centres. | $2,950,038 |
| Adcorp Australia Ltd | Invitation to Apply for Consumer Directed Care places in Australian Government funded community care aged care. | $32,616 |
| Adcorp Australia Ltd | Advertising for Dementia Community Support Grants – Round Three in national and regional print media. | $41,674 |
| Adcorp Australia Ltd | Advertising Aged Care Complaints Investigation Scheme – Request for Submissions. | $13,934 |
| Adcorp Australia Ltd | Advertising for the Aboriginal and Torres Strait Island Health Forum. | $12,928 |
| Adcorp Australia Ltd | Advertising Default Event Declarations for Drysdale Aged Care Hostel Pty Ltd and Hirange Management Pty Ltd. | $13,132 |
| Adcorp Australia Ltd | Advertising Aged Care Administrator and adviser panel positions. | $12,147 |
| Adcorp Australia Ltd | Advertising for Rural Australia Medical Undergraduate Scholarship and John Flynn Programs. | $62,450 |
| Adcorp Australia Ltd | Advertising for the Innovative Clinical Teaching and Training Grants. | $16,313 |
| Adcorp Australia Ltd | Advertising to address current issues in undergraduate clinical training capacity. | $14,157 |
| Adcorp Australia Ltd | Advertising for the COAG Review of Food Labelling Law and Policy, Issues Consultation Paper, and information on the public consultation meetings. | $21,505 |
| Adcorp Australia Ltd | Advertising for the Community Level Initiative Second Funding Round under the Australian Government's National Binge Drinking Strategy. | $23,845 |
| Adcorp Australia Ltd | Advertisements calling for applications under the Indigenous Tobacco Control Initiative. | $21,736 |
| Adcorp Australia Ltd | Advertising the tender for the contract of the National Coordinator Tackling Indigenous Smoking. | $46,271 |
| Adcorp Australia Ltd | Advertising for Stage 2 Accreditation providers for The Diagnostic Imaging Accreditation Scheme. | $22,799 |
| Adcorp Australia Ltd | Request for Tender advertising for a consultant to undertake an evaluation of the Australian Nurse Family Partnership Program. | $13,400 |
| Adcorp Australia Ltd | National and local advertising to seek a consultant to develop a monitoring and evaluation framework for the Commonwealth's Indigenous Chronic Disease package. | $18,979 |
| Adcorp Australia Ltd | National and local advertising to seek consultant to Implement the Sentinel Sites of the Commonwealth's Indigenous Chronic Disease package. | $19,277 |
| Adcorp Australia Ltd | Request for Tender advertising to develop a web based resource that brings together existing health information, tools and guides focusing on Indigenous Chronic Disease. | $14,669 |
| Adcorp Australia Ltd | Advertising of Request for Tender in major national newspapers. | $19,476 |
| Adcorp Australia Ltd | Non Campaign Advertising – Recruitment. | $384,293 |
| Adcorp Australia Ltd | Advertising for the consultative forums for the development of the National Male Health Policy. | $14,471 |
| Adcorp Australia Ltd | Advertising for the consultative forums for the development of the National Women's Health Policy. | $26,611 |
| Adcorp Australia Ltd | National Bowel Cancer Screening Program – National and regional newspaper advertisements regarding recommencement of the Program. | $178,438 |
| HMA Blaze Pty Ltd | National Advertising Commonwealth Respite and Carelink Centres. | $260,750 |
| Paper Shuffle Pty Ltd | Targeted recruitment advertising for a National Coordinator Tackling Indigenous Smoking. | $33,000 |
| Torch Media | Pharmacy Channel placement of a 10 week information segment for the National Eye Health Awareness Campaign. | $44,000 |
| Universal McCann | Media buy for phase two of the National Binge Drinking Campaign. | $7,564,562 |
| Universal McCann | Media buy for the National Skin Cancer Awareness Campaign. | $2,359,791 |
| Universal McCann | Media buy for Health Reform Plan Communication Campaign. | $10,057,251 |
| Universal McCann | Media buy for the H1N1 Campaign. | $9,664,810 |
| Universal McCann | Media buy for the Re-invigoration of the National Tobacco Strategy Social Marketing Activity 2010. | $4,995,871 |
| Universal McCann | Media buy for the National Drugs Campaign. | $5,461,043 |
| Universal McCann | Media buy for the Measure Up Campaign. | $11,945,946 |
| Universal McCann | Media buy for the National Sexually Transmissible Infections Prevention Program: Sexual Health Campaign. | $688,865 |
| Universal McCann | Television and radio media buy for Indigenous advertising in relation to H1N1 Influenza 2009. | $84,861 |
| Universal McCann | H1N1 Influenza 2009 media campaign December 2009. | $112,100 |
| Universal McCann | Media Campaign H1N1 Influenza 2009. | $5,506,851 |
| Universal McCann | Media buy Phase 2 of the National Sexually Transmissible Infection Prevention Program – Sexual Health Campaign. | $670,899 |
| Universal McCann | Media Campaign H1N1 2009 media buy March-May 2010 – Autumn Campaign. | $3,812,937 |
1 Recruitment and tender notices are not required to be reported under this item, but should be reported in relation to payments to media advertising organisations at Table 4.1.4.
2 The costs reported should cover only the amount paid to the organisation and not the cost of postage or production of the material sent out. Where a creative agency or direct marketing agency has been used to create the direct mail materials, the amount paid to the agency should be reported here.
Produced by the Portfolio Strategies Division, Australian
Government Department of Health and Ageing.
URL: http://www.health.gov.au/internet/annrpt/publishing.nsf/Content/annual-report-0910-toc~0910-4~0910-4-1
If you would like to know more or give us your comments contact: annrep@health.gov.au
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