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The Department promotes community awareness of key health and ageing issues and programs by undertaking advertising campaigns. The Department also seeks the community’s views on health and ageing matters through market research activities.

The Department is required to report on all payments over $10,900 (GST inclusive) to advertising agencies, market research organisations, polling organisations, media advertising organisations, and direct mail organisations. Details of payments to these organizations in 2008-09 are set out below. Note that the Department did not make any payments to polling organisations.

Table 4.1.1: Advertising Agencies

Organisation Service Provided
Creative Head hours
Paid $
(GST Incl)
The 303 Group Pty Ltd Professional services – Australian Better Health Initiative Measure Up Campaign.
$365,205
The 303 Group Pty Ltd Managing and coordinating creative activities for the National Binge Drinking Campaign.
$258,319
The 303 Group Pty Ltd National Binge Drinking Campaign.
$25,256
The 303 Group Pty Ltd Television production for the National Binge Drinking Campaign.
$80,135
The 303 Group Pty Ltd Planning activities and concept refinement for the National Binge Drinking Campaign.
$49,346
BMF Advertising Pty Ltd Services for the National Skin Cancer Awareness Campaign.
$35,724
BMF Advertising Pty Ltd National Skin Cancer Awareness Campaign.
$11,323
BMF Advertising Pty Ltd Advertising in relation to the H1N1 Influenza 2009.
$20,686
BMF Advertising Pty Ltd Priority television commercial in relation to the H1N1 Influenza 2009 outbreak.
$16,580
BMF Advertising Pty Ltd Television and radio advertising – swine influenza outbreak.
$50,207
BMF Advertising Pty Ltd Radio advertising in relation to the H1N1 Influenza 2009 outbreak.
$69,713
J. Walter Thompson Australia Pty Ltd (trading as JWT)Creative advertising services for the national creative refinements for the National Sexual Health Campaign.
$21,450
J. Walter Thompson Australia Pty Ltd (trading as JWT) Managing and coordinating creative activities.
$144,772
J. Walter Thompson Australia Pty Ltd (trading as JWT) Round 3 concept testing for the National Sexually Transmissible Infections Prevention Program.
$16,170
J. Walter Thompson Australia Pty Ltd (trading as JWT)Creative advertising services for the National Sexually Transmissible Infections Prevention Program: Sexual Health Campaign.
$42,708
The Campaign Palace Pty LtdCreative services for the Illicit Drug Use Campaign.
$120,733
The Campaign Palace Pty LtdCreative advertising services for the National Eye Health Awareness Campaign.
$84,390
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Table 4.1.2: Market Research Organisations

Organisation Service Provided
Paid $
(GST Incl)
Blue Moon Unit Trust* Australian Better Health Initiative – Measure Up Campaign.
$135,850
Blue Moon Unit Trust* Evaluation of Phase One of the Australian Better Health Initiative Social Marketing Campaign.
$408,759
Blue Moon Unit Trust* Concept testing research for Stage One of the Illicit Drug Use Campaign.
$253,990
Blue Moon Unit Trust* Concept testing research for a sexual health campaign.
$285,615
Blue Moon Unit Trust* Concept testing research for the National Eye Health Initiative Campaign.
$192,060
Carroll Communications Pty Ltd*National Binge Drinking Campaign evaluation.
$25,000
Horizon Research* Qualitative research for the Saving Lives in the Water DVD.
$150,742
Ipsos Public Affairs Pty Ltd* National Skin Cancer Awareness Campaign 2008–09 evaluation research.
$75,270
Ipsos Public Affairs Pty Ltd* Develop the benchmark surveys for the National Binge Drinking Campaign evaluation.
$40,238
Ipsos Public Affairs Pty Ltd* Survey for the National Binge Drinking Campaign.
$72,957
Ipsos Public Affairs Pty Ltd* Youth and parent evaluation survey for the National Binge Drinking evaluation.
$127,137
Ipsos Public Affairs Pty Ltd* Report on public health value of the disclosure of cigarette ingredients and emission data.
$126,599
Ipsos Public Affairs Pty Ltd* National Smoke-free Pregnancy Project Evaluation.
$154,765
GSB Consulting and Communications Pty Ltd* (trading as Norman Swan Medical Communications)Paediatric Medicines – Industry scoping study.
$70,389
ORC Australia Pty Ltd* Accreditation Scheme Qualitative and Quantitative Research project.
$236,031
ORC Australia Pty Ltd* Accreditation Scheme Qualitative and Quantitative Research Project
$118,756
Stancombe Research & Planning Pty LtdMeasure the effectiveness of the National Continence Management Strategy’s Phase Three Awareness Raising Activities.
$147,551
Stancombe Research & Planning Pty LtdFormative research for the National Sexually Transmissible Infections campaign – Phase 2 quantitative.
$63,500
The Social Research Centre Pty Ltd*Undertake research and report on the findings of the National Tobacco Survey 2008.
$322,792
The Open Mind Research Group Pty LtdProfessional services – research work for the Australian Government funded Community Aged Care Program.
$285,395
The Open Mind Research Group Pty LtdProfessional services – research work for the Australian Government funded Community Aged Care Program.
$25,000
Tobumo Pty Ltd (trading as Taverner)Survey of Aged Care Homes 2008.
$60,079
Woolcott Research Pty Ltd* Qualitative research on breastfeeding.
$246,730
Woolcott Research Pty Ltd* Concept testing research to inform the development of National Binge Drinking Campaign materials.
$328,790
Woolcott Research Pty Ltd* Concept testing research to inform the development of National Binge Drinking Campaign materials.
$51,025
Woolcott Research Pty Ltd* Concept testing research to inform the development of National Binge Drinking Campaign materials.
$26,663
Woolcott Research Pty Ltd Research services for the Ambassador for Ageing poster and brochure series.
$34,221
* These are consultancy contracts. The contract value of these consultancies is reported in Part 4.3 Consultancy Services where they were established during the reporting year.

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Table 4.1.3: Direct Mail Organisations**

Organisation Service Provided
Paid $
(GST Incl)
Canberra Mailing & Envelopes (under Agreement with Medicare Australia) Printing and mailing services for the promotion of Healthy Kids Check and the Get Set 4 Life – Habits for Healthy Kids Guide.
$53,397
National Mailing and Marketing Pty LtdDistribution of publications associated with the Dose Administration Aids and Patient Medication Profile programs.
$93,395
National Mailing and Marketing Pty LtdWarehousing and fulfilment of orders for information and promotional material for the Carer Information and Support Program.
$120,098
National Mailing and Marketing Pty LtdWarehousing and fulfilment of orders for information and promotional material for the Commonwealth Carelink Program.
$12,412
National Mailing and Marketing Pty LtdWarehousing and distribution of Measure Up Campaign resources.
$16,590
National Mailing and Marketing Pty LtdWarehousing and distribution of National Skin Cancer Awareness Campaign resources.
$43,412
National Mailing and Marketing Pty LtdWarehousing and distribution of immunization publications.
$142,995
National Mailing and Marketing Pty LtdWarehousing and distribution of nutrition related publications, brochures and posters.
$137,703
National Mailing and Marketing Pty LtdWarehousing and fulfilment services for information materials about aged care health concerns and the Aged Care Complaints Investigation Scheme.
$72,432
** These include organisations which handle the sorting and mailing out of information material to the public.
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Table 4.1.4: Media Advertising Organisations

Organisation Service Provided
Paid $
(GST Incl)
HMA Blaze Pty Ltd Second round of Diagnostic Imaging Quality Practice Program Grant advertising.
$14,300
HMA Blaze Pty LtdAdvertising services for the Conditional Adjustment Payment review.
$39,713
HMA Blaze Pty LtdAdvertising for Dementia Community Support Grants.
$32,750
HMA Blaze Pty Ltd Advertising seeking nominations for the Aged Care Minister’s Awards for Excellence.
$51,507
HMA Blaze Pty Ltd Advertising for John Flynn Placement Program and Rural Australia Medical Undergraduate Scholarship Scheme – 2009 Application Rounds.
$60,353
HMA Blaze Pty Ltd Advertising for submissions for the National Maternity Services Review.
$18,944
HMA Blaze Pty Ltd Advertising for public submissions to the Review of the Health Technology Assessment in Australia.
$18,940
HMA Blaze Pty Ltd Advertising for the Diagnostic Imaging Quality Practice Program.
$34,200
HMA Blaze Pty Ltd Advertising in major newspapers for the funding process for the Indigenous Community Health Brokerage Service Initiative.
$27,106
HMA Blaze Pty Ltd Advertising for the provision of Social and Emotional Wellbeing Workforce Support and Training – 2009 Funding Round.
$33,966
HMA Blaze Pty Ltd Advertising of Healthy for Life and New Directions: Mothers and Babies Services – 2008 Funding Round.
$33,549
HMA Blaze Pty Ltd Advertisement for the annual round of General Practice After Hours Program funding.
$64,580
HMA Blaze Pty Ltd Invitations to apply for funding under the GP Super Clinics program.
$18,006
HMA Blaze Pty Ltd Invitations to apply for funding under the GP Super Clinics program.
$11,698
HMA Blaze Pty Ltd Invitation to comment on a risk assessment and risk management plan for genetically modified organisms.
$32,483
HMA Blaze Pty Ltd National advertising seeking applications for funding under the National Rural and Remote Health Infrastructure Program – Round 1.
$43,900
HMA Blaze Pty Ltd National advertising seeking applications for funding under the National Rural and Remote Health Infrastructure Program – Round 2.
$39,693
HMA Blaze Pty Ltd National advertising seeking applications for funding under the National Rural and Remote Health Infrastructure Program – Round 3.
$39,337
HMA Blaze Pty Ltd Media advertising of the H1N1 Influenza Hotline.
$10,934
HMA Blaze Pty Ltd Monthly national advertising for Commonwealth Respite and Carelink Centres.
$1,853,882
HMA Blaze Pty Ltd Outer Metro Relocation Incentive Grant advertisements.
$169,510
HMA Blaze Pty Ltd Publishing of articles providing information on the commencement of the Aged Care Access Initiative in the Medical Observer and the Australian Doctor.
$11,940
HMA Blaze Pty Ltd Request for tender advertising for the Dementia Services Pathways Project.
$31,272
HMA Blaze Pty Ltd Request for tender to develop a Quality Framework for the National Aboriginal and Torres Strait Islander Flexible Aged Care Program.
$34,059
HMA Blaze Pty Ltd Tender for Aboriginal and Torres Strait Islander Home and Community Care Training Resources.
$19,145
HMA Blaze Pty Ltd Tender for the Evaluation of the Northern Territory Aboriginal and Torres Strait Islander Aged Care Initiative.
$18,214
HMA Blaze Pty Ltd Tender for Aboriginal and Torres Strait Islander Home and Community Care Training Resources.
$17,454
Pro-Visual Publishing Pty LtdAdvertisement to promote HealthInsite for 12 months in the Backpackers Guide to Local Health and Safety.
$11,792
Universal McCann Media buy for the Illicit Drug Use Campaign.
$6,177,615
Universal McCann Media buy for the Measure Up Campaign.
$13,750,000
Universal McCann Media buy for the National Binge Drinking Campaign.
$9,673,687
Universal McCann Media buy for the National Eye Health Awareness Campaign.
$2,185,679
Universal McCann Media buy for the National Sexually Transmissible Infections Prevention Program: Sexual Health Campaign.
$1,582,026
Universal McCann Media buy for the National Skin Cancer Awareness Campaign.
$4,852,495
Universal McCann Radio advertising in relation to the H1N1 Influenza 2009 outbreak.
$1,793,883
Universal McCann Radio advertising in relation to the H1N1 Influenza 2009 outbreak.
$1,813,593
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Produced by the Portfolio Strategies Division, Australian Government Department of Health and Ageing.
URL: http://www.health.gov.au/internet/annrpt/publishing.nsf/Content/annual-report-0809-toc~0809-4~0809-4-1
If you would like to know more or give us your comments contact: annrep@health.gov.au