4.1 Advertising and Market Research

4.1 Advertising and Market Research

The Department undertakes advertising campaigns to promote community awareness of key health and ageing issues and programs. The Department also seeks the community’s views on health and ageing matters through market research activities.

The Department is required to report on all payments over $10,300 (GST inclusive) to advertising agencies, market research organisations, polling organisations, media advertising organisations, and direct mail organisations. Details of payments to these organisations in 2007–08 are set out below.

Table 4.1.1: Advertising Agencies

Organisation	Service Provided	Paid $ (GST Incl)
BMF Advertising Pty Ltd	Creative advertising services for the National Skin Cancer Awareness Campaign Phase 2.	39,071
BMF Advertising Pty Ltd	Creative advertising services for the National Skin Cancer Awareness Campaign Phase 2.	14,080
BMF Advertising Pty Ltd	Creative advertising services for the National Skin Cancer Awareness Campaign Phase 2.	12,586
BMF Advertising Pty Ltd	Creative advertising services for the National Skin Cancer Awareness Campaign Phase 2.	19,942
BMF Advertising Pty Ltd	Television Commercial Template production - pandemic influenza communications.	49,496
Campaign Palace	Creative services for Phase 3 of the National Drugs Campaign.	309,843
The 303 Group	Creative services for the Australian Better Health Initiative Social Marketing Campaign.	387,167
Whybin/TBWA and Partners Pty Ltd	Creative advertising services for the Private Health Insurance Communications Campaign.	620,786

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Table 4.1.2: Market Research Organisations

Organisation	Service Provided	Paid $ (GST Incl)
Blue Moon Unit Trust*	Breastscreening Australia evaluation - participation qualitative research.	138,292
Blue Moon Unit Trust	Concept testing research for the Australian Better Health Initiative Social Marketing Campaign.	81,950
Blue Moon Unit Trust	Evaluation research for the National Human Papillomavirus Campaign.	167,200
Blue Moon Unit Trust*	Qualitative research into the patterns of use and harms associated with methamphetamine in Australia.	242,000
Blue Moon Unit Trust*	Qualitative research for the BreastScreen Australia Program.	180,000
Campbell Research and Consulting*	Research and scoping study for the Home Medicines Review Program.	255,937
Cultural Perspectives Pty Ltd	Non-English speaking background communications services for the Private Health Insurance Communications Campaign.	119,185
Elliott Shanahan Research	Qualitative and quantitative research to undertake an evaluation of the effectiveness of graphic health warnings on tobacco product packaging.	317,295
Eureka Strategic Research Pty Ltd*	National Skin Cancer Awareness Campaign - Phase II concept testing research.	46,322
Eureka Strategic Research Pty Ltd	Concept testing research for theNational Skin Cancer Awareness Campaign.	61,670
Eureka Strategic Research Pty Ltd	Qualitative and quantitative research to inform a communication strategy for organ and tissue donation.	230,192
Eureka Strategic Research Pty Ltd*	National Skin Cancer Awareness Campaign - Phase II tracking research.	122,111
Eureka Strategic Research Pty Ltd	Focus testing and evaluation research for the Asthma Awareness Campaign.	14,055
Gavin Anderson Research*	To undertake a research and scoping study for the Hepatitis C Public Health Promotion Program.	126,500
GSI Media Pty Ltd	Printing of Z-cards for the Private Health Insurance Campaign.	17,677
Inside Story Knowledge Management Pty Ltd	Market research Seniors Portal (release 4).	64,789
Inside Story Knowledge Management PtyLtd	User satisfaction and useability testing of the ‹www.agedcareaustralia.gov.au› website.	78,430
Mary Dickie Issues Management Pty Ltd (trading as Quay Connection)	Public relations activities for the Private Health Insurance Communications Campaign.	73,161
Open Mind Research Group Pty Ltd	Benchmarking and tracking research on the Private Health Insurance Communications Campaign.	42,493
Open Mind Research Group Pty Ltd*	Research into consumer views on Australian Government Community Aged Care Programs.	219,661
Open Mind Research Group Pty Ltd*	Research into consumer views on Australian Government aged care programs - Extended Aged Care at Home and Extended Aged Care at Home Dementia.	49,324
Open Mind Research Group Pty Ltd	Research into consumer views of recipients of packaged care programs, their carers, and older Australians who are potential future users of community aged care services.	256,855
Orima Research Pty Ltd*	Provision of professional services - client survey.	26,436
SMS Consulting Group Ltd	Information architecture facilitation for the Seniors Portal.	13,475
Stancombe Research*	Formative research (qualitative) for the National HIV/AIDS and Other Sexually Transmissible Infections Prevention Campaign.	110,000
Stancombe Research*	Formative research for the National HIV/AIDS and Other Sexually Transmissible Infections Prevention Campaign - Phase 2 Quantitative.	46,567
The Social Research Centre Pty Ltd*	National Drugs Campaign Phase 3 Evaluation Research.	232,965
The Social Research Centre Pty Ltd*	National Tobacco Survey 2007.	317,900
Urbis	Evaluation of the Smoking Cessation Guidelines for Australian General Practice. Services: qualitative research; interviews with key informants; survey of general practitioners; and focus groups with general practitioners and nurses.	107,910
Woolcott Research Pty Ltd*	Concept testing research to inform the development of National Alcohol Campaign materials.	154,493

* These are Consultancy contracts. The contract value of these Consultancies is reported in the 4.3 Consultancy Services chapter where they were established during the reporting year.

Table 4.1.3: Polling Organisations

Organisation	Service Provided	Paid $(GST Incl)
Not applicable.	Not applicable.	Not applicable.

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Table 4.1.4: Direct Mail Organisations**

Organisation	Service Provided	Paid $(GST Incl)*
National Mailing and Marketing Pty Ltd	Assembly of Around Australia in 40 Days Walking Challenge kits and computer and fulfilment services.	35,582
National Mailing and Marketing Pty Ltd	Distribution of Management of Mental Disorders publications.	64,661
National Mailing and Marketing Pty Ltd	Distribution of mental health publications and brochures.	21,934
National Mailing and Marketing Pty Ltd	Standard Uniform Scheduling of Drugs and Poisons warehouse and distribution.	21,064
National Mailing and Marketing Pty Ltd	Warehousing and distribution of Human Papillomavirus publications.	10,877
National Mailing and Marketing Pty Ltd	Warehousing and distribution of National Drugs Campaign publications.	11,463
National Mailing and Marketing Pty Ltd	Warehousing and fulfilment services for information and promotional material for the Carer Information and Support Program.	124,440
PMP Limited	Packing and national letterbox distribution of Talking with your kids about drugs parent booklet.	681,316

** These include organisations which handle the sorting and mailing out of information material to the public.

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Table 4.1.5: Media Advertising Organisations

Organisation	Service Provided	Paid $(GST Incl)
General Practice Registers Australia	Advertising for the More Doctors for Outer Metropolitan Areas Program.	14,300
HMA Blaze Pty Ltd	Advertising for John Flynn Scholarship Scheme.	78,788
HMA Blaze Pty Ltd	Advertising for More Doctors for Outer Metropolitan Areas Program.	48,235
HMA Blaze Pty Ltd	Advertising of 2008 Zero Real Interest Loans Round - Invitation to apply.	34,601
HMA Blaze Pty Ltd	Advertisement seeking applications for appointment to the Aged Care Planning Advisory Committees.	47,870
HMA Blaze Pty Ltd	Advertising for urban brokerage services funding for the Office for Aboriginal and Torres Strait Islander Health December 2007.	24,596
HMA Blaze Pty Ltd	National advertising seeking applications from organisations to provide accreditation services for the Diagnostic Imaging Accreditation Scheme.	26,339
HMA Blaze Pty Ltd	Advertising of the Quality Use of Pathology Program - 2008 Funding Round.	19,088
HMA Blaze Pty Ltd	Advertising for the Australian Immunisation Handbook 9th Edition 2008 (NHMRC).	24,616
HMA Blaze Pty Ltd	Advertising of request for expressions of interest for the provision of services to provide the management, operation and administration of the Mersey Community Hospital.	11,586
HMA Blaze Pty Ltd	Advertising for expressions of interest for the Visiting Optometrists Scheme.	19,568
HMA Blaze Pty Ltd	Advertising for a community consultation in Shell Harbour for GP Super Clinics.	12,425
HMA Blaze Pty Ltd	Advertising for expressions of interest for the Australian Hospital Nursing School initiative.	65,958
HMA Blaze Pty Ltd	Internet adwords campaign for the ‹agedcareaustralia.gov.au› website.	30,000
HMA Blaze Pty Ltd	Invitation to comment on a risk assessment and risk management plan for genetically modified cotton.	17,136
HMA Blaze Pty Ltd	Monthly national advertising for Commonwealth Respite and Carelink Centres (Commonwealth Carelink Program funding).	766,665
HMA Blaze Pty Ltd	Print media advertising for the Outer Metro Relocation Grants Scheme.	75,853
HMA Blaze Pty Ltd	Request for Tender advertising for tenders to undertake the development of guidelines for managing challenging behaviours associated with psychostimulant use.	11,883
HMA Blaze Pty Ltd	Tender for evaluation of the Primary Health Care Research and Evaluation Development Strategy 2007.	15,099
HMA Blaze Pty Ltd	Tender for Inter-professional Learning Demonstration Projects.	15,696
Universal McCann	Media buy for the Asthma Awareness Campaign.	100,710
Universal McCann	Media buy for the National Drugs Campaign.	9,827,859
Universal McCann	Media buy for the National Human Papillomavirus Campaign.	1,811,004
Universal McCann	Media buy for the National Skin Cancer Awareness Campaign.	4,618,753
Universal McCann	Media buy for the Private Health Insurance Communications Campaign.	10,416,157