Home page iconHOME |   Contents page iconCONTENTS |   User guide iconUSER GUIDE |   Downloads iconDOWNLOADS |   Search iconSEARCH |   Decrease text size SMALLER TEXT |   Increase text size LARGER TEXT |  
Annual Report - 4.1 - Advertising and Market Research

The Department communicates with the Australian community about key health and ageing issues and related government policies and programs. The Department promotes community awareness and also seeks the community’s views on matters relating to health and ageing.

The Department is required to report on all payments over $10,300 (GST inclusive) to specific types of organisations. These organisations are advertising agencies, market research organisations, polling organisations, media advertising organisations, and direct mail organisations. Details of payments to these organisations are set out below.

Advertising Agencies


Organisation Service Provided
Paid $ (GST Incl)#
BMF Advertising Pty Ltd Development of the creative and advertising strategy for the rollout of Opal fuel in Alice Springs.
146,952
BMF Advertising Pty Ltd Creative advertising services for the National Human Papillomavirus Campaign.
165,486
BMF Advertising Pty Ltd Advertising Tool Kit Colour Photography - Pandemic Influenza Communications.
28,292
BMF Advertising Pty Ltd Advertising Tool Kit Footage - Pandemic Influenza Communications.
216,711
BMF Advertising Pty Ltd Advertising Tool Kit Photo Retouching - Pandemic Influenza Communications.
52,987
BMF Advertising Pty Ltd Advertising Tool Kit Set design and build - Pandemic Influenza Communications.
14,250
BMF Advertising Pty Ltd Advertising Tool Kit 'Presenter' Casting (1st stage) - Pandemic Influenza Communications.
17,077
BMF Advertising Pty Ltd Advertising Tool Kit 'Presenter' Casting (2nd stage) - Pandemic Influenza Communications.
16,758
BMF Advertising Pty Ltd Concept development - Pandemic Influenza Communications.
55,000
BMF Advertising Pty Ltd Strategic planning, proposals and costs estimates - Pandemic Influenza Communications.
165,196
BMF Advertising Pty Ltd Creative advertising services for the National Skin Cancer Awareness Campaign.
378,671
BMF Advertising Pty Ltd Talent fees for the National Tobacco Campaign.
28,507
Campaign Palace/Red Cell Creative advertising services for the National Illicit Drugs Campaign.
163,382
The 303 Group Creative consultancy for development of Asthma Campaign materials.
217,191
The Sydney Furnace Pty Ltd Creative advertising services for the National Tobacco Youth Campaign.
278,371
Whybin/TBWA and Partners Pty Ltd Creative services in relation to advertising materials for the Private Health Insurance Communication Campaign.
403,007
Top of Page
# The amount of money paid is the amount paid in creative head hours. Recruitment and tender notices are not
required to be reported under this item.

Market Research Organisations


Organisation Service Provided
Paid $ (GST Incl)
Blue Moon Unit Trust* Developmental research for the Australian Better Health Initiative.
164,505
Blue Moon Unit Trust* Concept testing research for the Australian Better Health Initiative Social Marketing Campaigns.
230,560
Blue Moon Unit Trust Qualitative research into the communication needs of visually impaired women in the cervical screening target age range of 18-69 years.
16,500
Blue Moon Unit Trust* National Drugs Campaign Phase 3: Research to determine currency and effectiveness of National Drugs Campaign Phase 2.
77,000
Blue Moon Unit Trust* Concept testing of resources for the National Drugs Campaign (Round 1).
123,090
Blue Moon Unit Trust* Second round concept testing for Ice' creative materials for the National Drugs Campaign.
40,755
Blue Moon Unit Trust* Concept testing for the National Drugs Campaign - Evaluation of Parents Booklet.
34,430
Blue Moon Unit Trust* Final concept testing of creative materials for the National Drugs Campaign.
59,950
Blue Moon Unit Trust* Developmental research for the Alerting the Community to Links between Illicit Drugs and Mental Illness Campaign.
407,000
Blue Moon Unit Trust* Developmental research for the National Eye Health Public Education Campaign.
131,890
Blue Moon Unit Trust* Quantitative research for the National Eye Health Public Education Campaign.
110,000
Blue Moon Unit Trust* Formative research for the new National Human Papillomavirus Vaccination Program.
178,343
Blue Moon Unit Trust Evaluation of the 8th Australian Immunisation Handbook.
26,268
Blue Moon Unit Trust Analysis of existing material describing reasons for barriers to immunisation uptake in adults and children.
43,890
Blue Moon Unit Trust Literature review on childhood and adult immunisation.
30,723
Blue Moon Unit Trust Concept testing of pandemic influenza communication materials.
20,773
Blue Moon Unit Trust Pregnancy Support Counselling developmental research.
109,010
Blue Moon Unit Trust* Concept testing for the National Pregnancy Support Helpline.
56,650
Blue Moon Unit Trust* Focus testing of private health insurance Standard Information Statements.
47,740
CHIK Services Pty Ltd IT Readiness Survey. Research carried out within the aged care sector to gauge the current level of IT, and the sector's capacity to take-up e-Business and e-Health initiatives.
106,248
Colmar Brunton Social Research Market research into communications materials, relating to the Aged Care Complaints Investigation Scheme.
48,361
Colmar Brunton Social Research* Exploratory research to support a national communication strategy on dementia.
77,972
Eureka Strategic Research Pty Ltd* Concept testing for the Asthma Awareness Communication Initiative.
96,668
Eureka Strategic Research Pty Ltd Concept testing and quantitative research for the Asthma Awareness Communication Initiative.
140,547
Eureka Strategic Research Pty Ltd Market test of promotional material for the Bonded Medical Places Scheme.
47,729
Eureka Strategic Research Pty Ltd* Market research to inform the communication strategy for the Expanded Settings for Specialist Training Program.
148,280
Eureka Strategic Research Pty Ltd* Evaluation research for the National Skin Cancer Awareness Campaign.
211,424
Eureka Strategic Research Pty Ltd Evaluation research for the National Skin Cancer Awareness Campaign.
174,779
Eureka Strategic Research Pty Ltd* Market research on community attitudes to organ and tissue donation, identifying factors that affect the decision to donate organs and tissue, and providing consequential recommendations on messages, media and methods that will improve the rate of organ and tissue donation.
98,653
Inside Story Knowledge Management Pty Ltd Market research (phase 2) services for the Aged Care Choices website project.
23,153
IPSOS Australia Pty Ltd Consumer survey on informed financial consent for privately insured hospital admissions.
206,142
Open Mind Research Group Pty Ltd* Research into consumer views on Australian Government Community Aged Care Programs.
65,889
Open Mind Research Group Pty Ltd Developmental research on the Private Health Insurance Communications Campaign.
131,890
Open Mind Research Group Pty Ltd* Concept testing for the Private Health Insurance Communications Campaign.
101,186
Open Mind Research Group Pty Ltd* Concept testing for the Private Health Insurance Communications Campaign.
65,340
Open Mind Research Group Pty Ltd* Consumer testing of campaign materials relating to the Private Health Insurance Communications Campaign.
78,342
Open Mind Research Group Pty Ltd* Consumer testing on post-production materials and refined Non-English Speaking Background materials for the Private Health Insurance Communications Campaign.
86,570
Open Mind Research Group Pty Ltd* Benchmark and tracking research on the Private Health Insurance Communications Campaign.
22,709
Origin Communications Qualitative research on selected Aboriginal and Torres Strait Islander Health Check communication materials.
57,860
Roy Morgan Research Pty Ltd (Melbourne) National survey with teenagers to monitor attitudes towards alcohol and consumption patterns.
16,391
SM Research Research to guide the development of continence communication materials.
11,330
SM Research* Research to guide the development of continence communication materials.
22,660
Stancombe Research Continence communication evaluation research among the general public and general practitioners.
16,309
Taylor Nelson Sofres Australia Pty Ltd* Research for the roll-out of unleaded Opal fuel in Alice Springs.
288,310
The Social Research Centre Pty Ltd Evaluation Research for the National Tobacco Youth Campaign.
235,670
The Social Research Centre Pty Ltd* Conduct the 2006 National Tobacco Survey.
286,480
Woolcott Research Pty Ltd* Branding development research for the Healthy Active Program.
33,000
Woolcott Research Pty Ltd Formative research to inform the development of a new National Alcohol Campaign.
220,787
Woolcott Research Pty Ltd Omnibus survey research to investigate tobacco advertising online and the use of cigarette covers and stickers.
48,015
Woolcott Research Pty Ltd* National omnibus research to assess the impact of World AIDS Day communication activities on consumer awareness of HIV/AIDS issues.
14,212
Woolcott Research Pty Ltd Health warnings campaign omnibus survey.
12,710
Woolcott Research Pty Ltd Concept testing for the National Tobacco Youth Campaign.
319,011
Woolcott Research Pty Ltd* Qualitative research to inform the development of the new National Alcohol Campaign.
218,790
Worthington di Marzio Research Pty Ltd Communication approaches in aged and community care.
16,935
Top of Page
* These contracts are also reported in Part 4.3 – Consultancy Services.

Polling Organisations


Organisation
Service Provided
Paid $ (GST Incl)
Not Applicable Not Applicable.
Not Applicable
Top of Page

Direct Mail Organisations


Organisation Service Provided
Paid $ (GST Incl)#
BMF Advertising Pty Ltd Development and production of consumer direct mail for the Opal fuel campaign in Alice Springs.
28,882
Lane Print Group Distribution of brochure and covering letter to all permanent aged care residents about changes to the aged care assets test in relation to income streams and gifts (harmonisation).
13,282
Leigh Mardon Australian Pty Ltd Printing, storage and distribution of voucher packs for eligible clients of the Office of Hearing Services.
172,938
National Mailing and Marketing Pty Ltd Storage and distribution of aged care publications.
**160,098
National Mailing and Marketing Pty Ltd Storage and distribution of aged care publications.
**365,417
National Mailing and Marketing Pty Ltd Handling and distribution of Aged Care Complaints Investigation Scheme communication materials.
49,633
National Mailing and Marketing Pty Ltd Warehousing, pick and pack and distribution of Carelink Program promotional products.
49,253
National Mailing and Marketing Pty Ltd Warehousing, pick and pack and distribution of the Carer Information Kit.
209,429
National Mailing and Marketing Pty Ltd Storage and distribution of Continence Carer Packs.
**100,973
National Mailing and Marketing Pty Ltd Storage and distribution of dementia publications.
**98,003
National Mailing and Marketing Pty Ltd Bulk mailouts of Office for Aboriginal and Torres Strait Islander Health publications.
13,410
National Mailing and Marketing Pty Ltd Storage and distribution of publications for the Office of Hearing Services.
35,492
National Mailing and Marketing Pty Ltd Storage and dissemination of National Palliative Care Program publications.
32,168
National Mailing and Marketing Pty Ltd Warehouse, pick and pack and distribution of rural health products.
12,454
Zoo Communications Pty Ltd Design of communication materials for the
new Aged Care Complaints Investigation Scheme.
14,449
Top of Page
** The Department is unable to separate the costs of postage from the overall distribution costs.
# The costs reported cover the amount paid to the organisation and not the cost of postage or production of the material sent out. Where a creative agency or direct marketing agency has been used to create the direct mail materials, the amount paid to the agency is reported here.

Media Advertising Organisations


Organisation Service Provided
Paid $ (GST Incl)
Avant Card Printing and distribution of hepatitis C body-piercing and tattooing postcards.
41,695
Avant Card Printing and distribution of cards for the National Tobacco Youth campaign.
14,555
Cultural Partners Australia (NSW)* Research on existing alcohol awareness products and adapting these for use with Aboriginal and Torres Strait Islander people.
74,756
HMA Blaze Pty Ltd Advertising placement for the National Excellence Awards in Aboriginal and Torres Strait Islander Health.
26,307
HMA Blaze Pty Ltd Newspaper advertising for the Minister's Awards for Excellence in Aged Care.
30,415
HMA Blaze Pty Ltd Public notices - Support for Aged Care Training - Program Funding Round 5.
17,180
HMA Blaze Pty Ltd Press advertising for the new Aged Care Australia website.
29,628
HMA Blaze Pty Ltd Internet advertising for agedcareaustralia.gov.au using search engine sponsorship.
30,000
HMA Blaze Pty Ltd Advertising of a request for tender to explore the capacity to provide asthma education in Australia to people with asthma and their carers.
16,681
HMA Blaze Pty Ltd Advertising the Asthma Cycle of Care.
133,004
HMA Blaze Pty Ltd Advertising of the 2007 ACAR information sessions.
41,725
HMA Blaze Pty Ltd National advertising for the Commonwealth Carelink Program.
1,389,174
HMA Blaze Pty Ltd Advertising of tender for consultancy for family-centred primary health care.
14,509
HMA Blaze Pty Ltd Newspaper advertisement for the National Men's Continence Awareness Project.
31,335
HMA Blaze Pty Ltd Advertising National Public Toilet Map tenders.
23,585
HMA Blaze Pty Ltd Advertising for a call for applications for funding under the Support for Day-to-Day Living in the Community Program.
48,872
HMA Blaze Pty Ltd Advertising for tenders - National Suicide Prevention Program - advertised in various newspapers on Saturday, 29 July 2006.
10,303
HMA Blaze Pty Ltd Rural health advertisement in quarterly publication - Farm Guide.
12,276
HMA Blaze Pty Ltd Advertisement of Rural Australia Medical Undergraduate Scholarships, John Flynn Scholarship Scheme and Medical Rural Bonded Scholarship Scheme for 2007.
57,874
HMA Blaze Pty Ltd Advertising for Urban Brokerage Services procurement for the Office for Aboriginal and Torres Strait Islander Health - August-October 2006.
128,377
HMA Blaze Pty Ltd Advertising of an invitation to apply for registration to provide a Medicare Benefits-eligible magnetic resonance imaging service in Ipswich.
11,246
HMA Blaze Pty Ltd Print media advertising for the Outer Metro Relocation Grants Scheme.
282,752
HMA Blaze Pty Ltd Advertising of the 2006-07 Quality Use of Pathology Program funding round.
21,613
HMA Blaze Pty Ltd Advertising of the 2007 Quality Use of Pathology Program funding round.
21,862
HMA Blaze Pty Ltd Advertising for the DoctorConnect and Round the Clock Medicare grants (Round 1).
112,674
HMA Blaze Pty Ltd Advertising of Round the Clock Medicare grant funding in the media (Round 2).
43,619
HMA Blaze Pty Ltd Advertising of Round the Clock Medicare grant funding in the media (Round 3).
87,064
HMA Blaze Pty Ltd Placing of 11 advertisements in newspapers across Australia inviting organisations to tender for the Analysis and Review of National Performance Indicators.
24,897
Universal McCann Media buy for the Asthma Awareness Campaign.
1,041,428
Universal McCann Media buy for the National Human Papillomavirus Campaign.
3,846,187
Universal McCann Print and radio advertising media buy for the Opal fuel campaign in Alice Springs.
128,223
Universal McCann Media buy for the Private Health Insurance Communication Campaign.
4,880,747
Universal McCann Media buy for the National Skin Cancer Awareness Campaign.
5,508,437
Universal McCann Media buy for the National Tobacco Youth Campaign.
6,753,855
Top of Page

Other Advertising


Organisation Service Provided
Paid $ (GST Incl)
Sensis Pty Ltd Age Page in White Pages telephone directories.
273,602
Sensis Pty Ltd White Pages listings for the National Dementia Helpline.
26,251
Top of Page



Produced by the Portfolio Strategies Division, Australian Government Department of Health and Ageing.
URL: http://www.health.gov.au/internet/annrpt/publishing.nsf/Content/advertising-and-market-research-3
If you would like to know more or give us your comments contact: annrep@health.gov.au