Formative Research Report - Phase One
PDF printable version of Formative Research Report - Phase One (PDF 783 KB)
The same publication in smaller parts :
- Part 1 - Cover page; Notes on Research; 1. Executive Summary; 2. Background to the Research; 3. Research Objectives; 4. Research Methodology; (PDF 61 KB)
- Part 2 - 5. Current Attitudes and Behaviour; 6. Attitudinal and Demographic Segmentation; 7. Response to Existing Marketing Campaigns; (PDF 179 KB)
- Part 3 - 8. Linking Lifestyle Change and Chronic Disease; 9. Conclusions and Recommendations (PDF 581 KB)
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